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Share Price Information for Location Scienc (LSAI)

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Share Price: 0.50
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Location Sciences's anti-fraud software garners US interest at CES

Thu, 31st Jan 2019 09:56

(Sharecast News) - Location Sciences Group edged upward on Thursday after reporting that trading "remained strong" in December and has begun the current year in line with expectations.

A successful November fundraising has allowed the company to expand its team in North America and, at the Consumer Electronics Show (CES), enjoy a soft launch of its location ad-fraud detection platform, Verify, which checks that data about consumers' locations is genuine.

Warren Zenna, president of US sales, said: "CES was an opportunity for us to demonstrate to brands and agencies how we can help them to optimise their location-based ad campaigns. The size of the US market makes it a high priority for us and we are looking forward to delivering strong results as part of the paid-for trials."

Paid-for trials are now underway with US brands, agencies and location intelligence data providers, which the AIM traded company expects will lead to "always on" contract in a similar manner to prior trials in the UK.

Mark Slade, chief executive of Location Sciences, said: "The speed at which brands and agencies in the US are willing to test Verify demonstrates both the awareness of location ad-fraud and the need for full transparency across their location-based advertising campaigns. The traction and interest in this new disruptive technology sets us up for an extremely positive year ahead."

Location Sciences' shares were up 2.22% at 2.30p at 1045 GMT.

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Location Sciences's anti-fraud software garners US interest at CES

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(Sharecast News) - Mobile location data and intelligence company Location Sciences Group announced the signing of a 24-month contract with out-of-home planning and buying agency Talon Outdoor on Wednesday.

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Location Sciences Inks Contract With Talon For Ad Campaign Insights

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(Sharecast News) - Location Sciences has partnered with European location planner CACI to bring its accurate location data to the commercial property sector.

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Peel Hunt Lowers Holding In Location Sciences To 16% From 23% (ALLISS)

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Location Sciences sees growth as it pushes 'Verify' product

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