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(Sharecast News) - Software-as-a-service marketing technology company Eagle Eye announced on Friday that sandwich chain Pret A Manger is using its 'AIR' platform for its new coffee subscription service.
The AIM-traded firm said 'YourPret Barista' is the first in-shop, flat subscription service to be launched by a hospitality operator in the UK, with subscribers able to redeem up to five drinks per day for a fixed monthly price.
Pret rolled out the service nationwide earlier in September, following a rapid development process and a successful trial in Manchester.
Built on the AIR digital marketing platform as part of Pret's new digital infrastructure, Eagle Eye said the service's capability would allow Pret to launch insight-led customer propositions more quickly, and at scale.
"We are excited to welcome such a well-known brand onto the Eagle Eye AIR platform," said chief sales officer Al Henderson.
"We're extremely proud to have helped Pret A Manger develop and launch this really game-changing digital initiative in such a short time.
"Pret's newly-created ability to tie sales analysis to a view of where and who its most frequent customers are will also enable the business to develop new ways to foster greater loyalty at a time when the high street needs a much-needed boost."
At 1144 BST, shares in Eagle Eye Solutions Group were up 0.86% at 274.35p.
24 Sep 2014 10:06