(Alliance News) - D4T4 Solutions PLC on Friday said it has launched Celebrus version 9.2 with newly embedded machine learning and natural language processing capabilities.
The AIM-listed data solutions provider explained that Celebrus is the first solution in the industry to use machine learning to deliver automated marketing signals, which enable enterprises to better understand customer interest, life events, subscriptions and customer experience.
"Celebrus 9.2 will provide our global enterprise customers with a notable advantage when it comes to the capture and instant activation of vast amounts of customer intent data in real-time," said Chief Executive Peter Kear.
"There has never been a greater need for businesses to get the most from their data as more of our day-to-day interactions transition online," added Kear.
D4T4 Solutions shares closed 0.6% lower in London on Friday at 172.50 pence each.
By Evelina Grecenko; evelinagrecenko@alliancenews.com
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