(Sharecast News) - Burberry non-executive director Ron Frasch purchased 456 American Depositary Receipts in the luxury fashion retailer on 17 June.The purchase took place outside a trading venue at a price of $22.36, for a total transaction amount of $10,196.16.On 16 May, the luxury fashion retailer posted a 6% decline in adjusted operating profits for the year to the end of March to reach £438m, although excluding currency movements profit was flat. Revenue at constant exchange rates meanwhile fell 1% to £2.72bnFive days later, analysts at Bernstein bumped up their recommendation on the company's shares from 'underperform' to 'market perform'.They cited three reasons for the move: the expected arrival in stores of the new Riccardo Tisci collection over the next few quarters; reports from senior management of very strong consumer traction from the new styles introduced; and the expected renewal of 80 stores by the end of the 2020 financial year, representing circa 50% of sales.Frasch made his purchases as Burberry's shares approached their 200-week moving average.Top Director BuysSse (SSE)Director name: Gillies,Crawford SAmount purchased: 1,950 @ 1,119.30pValue: £21,826.35Dolphin Capital Investors Ltd (DCI)Director name: Coppel,AndrewAmount purchased: 396,039 @ 5.09pValue: £20,158.39Dolphin Capital Investors Ltd (DCI)Director name: Coppel,AndrewAmount purchased: 396,039 @ 5.09pValue: £20,158.39Jersey Electricity 'a' Shares (JEL)Director name: Dorman,WendyAmount purchased: 3,500 @ 430.00pValue: £15,050.00Iomart Group (IOM)Director name: Cunningham,ScottAmount purchased: 4,000 @ 325.00pValue: £13,000.00Burberry Group (BRBY)Director name: Frasch,Ron Amount purchased: 456 @ $22.36Value: $8,327.47Bonhill Group (BONH)Director name: Gray ,Fraser Amount purchased: 6,166 @ 80.88pValue: £4,987.06Sig (SHI)Director name: Maddock,NickAmount purchased: 112 @ 134.60pValue: £150.75Oilex Ltd. (OEX)Director name: Haywood,Paul Amount purchased: 687,069 @ n/aValue: n/aTop Director SellsLondonmetric Property (LMP)Director name: Jones,AndrewAmount sold: 39,012 @ 208.62pValue: £81,386.83Londonmetric Property (LMP)Director name: Jones,AndrewAmount sold: 39,012 @ 208.62pValue: £81,386.83Londonmetric Property (LMP)Director name: Stirling,MarkAmount sold: 22,875 @ 208.62pValue: £47,721.82Londonmetric Property (LMP)Director name: Beresford,ValentineAmount sold: 22,875 @ 208.62pValue: £47,721.82Londonmetric Property (LMP)Director name: McGann,MartinAmount sold: 21,723 @ 208.62pValue: £45,318.52Sse (SSE)Director name: Gillies,Crawford SAmount sold: 1,950 @ 1,118.00pValue: £21,801.00