Bidstack Group PLC - London-based in-game advertising platform - Launches a new ad format for brands with its "in-menu" offering. The mobile format offers clickable display banners that allow brands to deliver integrated ads into game menus, user interfaces and loading screens. The ad appears as an in-game banner alongside other menu items and players can click on the ad to discover more.
"The work our publisher acquisition and technology teams have put into this launch has meant we already have multiple game studios signed-up to this new monetisation product," says Chief Executive James Draper. "We expect to be able to announce the release of other ad formats in the near future which we expect will further add to the significant growth in intrinsic in-game advertising revenues we are currently experiencing."
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By Evelina Grecenko; evelinagrecenko@alliancenews.com
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