Bidstack Group PLC - advertising technology company headquartered in London - Receives Gold Standard certificate 1.1 from UK digital advertising industry trade body the Internet Advertising Bureau. The certificate was launched in 2017 with the goal of improving standards and focuses on the key areas of increasing brand safety, improving the digital advertising experience, and reducing advertising fraud. According to a 2019 study, IAB Gold Standard Certified companies made up 73% of the display advertising market in that year. Expects increased demand for products following award of the certificate.
Current stock price: 4.39 pence
Year-to-date change: down 63%
By Anna Farley; annafarley@alliancenews.com
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