(Sharecast News) - Native in-game advertising technology specialist Bidstack announced the appointment of Thomas Bullen as its new chief financial officer on Wednesday.
The AIM-traded firm said Bhavesh Hirani, who was the interim CFO, would now take up the role of head of finance.
It said Thomas Bullen is a long-serving finance professional, with two decades of experience in financial services and mobile advertising technology.
He was most recently the CFO at AdColony, a mobile advertising platform, where he was responsible for managing all finance and accounting functions.
Bullen led a global team across the US, UK, Europe, and India, and helped the company achieve a successful $400m exit to Digital Turbine in 2021.
Prior to his role at AdColony, Bullen served as a financial controller at Opera Software - AdColony's publicly-listed parent company.
"I am delighted to announce Thomas' appointment as our new CFO," said chairman David Reeves.
"His experience in mobile advertising technology and high growth companies is highly relevant for Bidstack.
"I am looking forward to working with him in delivering transformative growth coupled with sound financial discipline."
Bidstack's announcement of Bullen's appointment followed the recent hiring of Jude O'Connor as chief revenue officer and Camila Franklin as chief operating officer, to further accelerate the company's growth and revenue strategy.
While subject to regulatory requirements, Bidstack said it intended to appoint Bullen to the board in due course.
"I am excited to be joining Bidstack as CFO and looking forward to working closely with James as well as reuniting with Jude and Camila at this inflection point of growth," said Thomas Bullen.
"Bidstack has a great opportunity to continue to grow its market share of ads monetisation in games and solidify its leading position as the product scales.
"I am eager to execute on the company's priorities and generate value for shareholders."
At the close on Wednesday, shares in Bidstack Group were up 9.25% at 1.83p.
Reporting by Josh White for Sharecast.com.
