(Sharecast News) - Native in-game advertising technology company Bidstack Group has signed an exclusive partnership agreement with video game developer Ubisoft to deliver native in-game advertising for 'Hyper Scape', which it described as a "futuristic, free-to-play, urban battle royale game" that was launched on 11 August.
The AIM-traded firm said it would deliver in-game advertising for Hyper Scape across both PC and console platforms, including Xbox One and PlayStation 4.
It said the partnership followed its supply-side strategy to focus on working with leading video games developers and publishers, to incorporate its proprietary technology into their games.
"This deal shows the progress the business has made over the last two years," said chief executive officer James Draper.
"The team at Ubisoft has become a close partner, and together we're excited to empower advertisers to run campaigns within the cross-platform battle royale Hyper Scape."
Draper said the company was "looking forward" to delivering "virtual out-of-home" advertising campaigns into open world gaming environments, together with its global relationships with game publishers and developers, agency holding groups and brands.
"This agreement signifies another major milestone for not only the company, but the native in-game advertising industry as a whole."
At 1353 BST, shares in Bidstack were up 22.77% at 6.2p.
13 Feb 2023 12:04
IN BRIEF: Bidstack shares up as eyes yearly revenue to increase
Bidstack Group PLC - London-based advertising agency - Expects revenue of GBP5.3 million for 2022, up from GBP2.6 million in 2021. Gross margin is expected at 70%, compared to 36% a year earlier. Cash at December 31 amounts to GBP8.7 million, up 21% from GBP7.1 million on the same date a year ago. Looking ahead, says about GBP1.2 million of revenue is already booked for the first quarter of 2023, driven by the recently hired US in-house sales team. Expects 2023 revenue to increase more than previously anticipated.
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