4imprint shares fall as it warns on 2025 outlook after profit rise

(Alliance News) - 4imprint Group PLC on Wednesday reported higher annual profit and revenue and boosted its dividend, but it cautioned on market uncertainty early in 2025.

The company also announced a leadership change, with a new chief financial officer set to take over in May.

Shares in 4imprint were down 13% at 4,178.81 pence in London on Wednesday morning.

The London-based direct marketer and distributor of promotional merchandise posted pretax profit of USD154.4 million for 2024, up 10% from USD140.7 million in 2023. Diluted earnings per share also rose 10%, to 415.3 US cents from 377.0c.

Revenue grew 3.0% to USD1.37 billion from USD1.33 billion. The company cited strong financial performance and market share gains despite what it called a "challenging market backdrop".

4imprint declared a final dividend of 160.0 cents per share, up from 150.0c, bringing its total regular dividend for 2024 to 240.0 cents, a 12% increase from 215.0 cents in 2023. It also proposed a special dividend of 250.0 cents per share, having paid none in the prior year.

Chair Paul Moody said order intake was slightly lower in the first two months of 2025 due to economic uncertainty and potential tariff impacts but remained optimistic about long-term prospects.

"It is possible that market conditions, including potential tariff impacts, may continue to influence demand in 2025. From our experience, however, as business sentiment improves, demand for promotional products increases as does our ability to gain market share," Moody added.

The company also announced that Michelle Brukwicki will take over as chief financial officer on May 1, replacing David Seekings, who will remain with the company until June 30 after 28 years at the company.

Brukwicki was appointed CFO-designate in October and has held the role since December 9. She joined 4imprint from TDS Telecom, a division of Telephone & Data Systems Inc, where she also was CFO.

By Eva Castanedo, Alliance News reporter

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