RE: New Partnership10 May 2024 14:57
Re the partnership with Culp they're reporting the new heiq lines went down well at the Interwoven show with prospective buyers in what is apparently still a tough market.
"“They need something new on the floor when business does come back,” said Tammy Buckner, senior vice president of design and marketing, noting that the line offers a good-better-best pricing story along with high levels of style and comfort in each segment. “We have given it an equal focus to provide value in each area.”
Culp said it received positive response to its new fabrics as well as its new partnership with HeiQ that offers the company’s Allergen Tech enhanced interior upholstery fabrics, with Culp as the exclusive supplier. The company said that Allergen Tech addresses problems ranging from dust mite matter to pet allergens in textiles “with the help of active probiotics, making it ideal for applications in upholstered furniture, such as sofas, armchairs, and other upholstered furniture products, which are among the household items that are rarely or never washed.”
“We introduced this new option at Interwoven to all of our customers and had HeiQ on site for demonstrations and questions,” Buckner told Home News Now. “It is a finish that we can apply to any fabric in our line and it works with our LiveSmart or Washables line if the customer wanted to offer it as a part of their performance line. It doesn’t wash away or wear off so it does last for the lifetime of the fabric. This has been perfect timing for introduction with it being in the middle of North Carolina allergy season.”
“We’ve been really excited about the reception it has gotten at Interwoven and think it’s a great addition to our Health and Wellness fabric offerings,” Buckner added."
https://homenewsnow.com/blog/2024/05/10/interwoven-offers-aggressive-product-launches/