Superdry Share Price (SDRY)

People in Ipswich are lining up......

Schroders plc have acquired 5% of Superdry . Thats positive news.

The share price has been fluctuating a lot. Exactly a week ago share price had gone below 410 and I did buy a lot of Superdry then. sold a bit when crossed 460 and to my surprise we are again at the same point where we left last week. I have ended up buying quite a lot more today. anyone knows why so much of price fluctuations?
I hope tomorrow it doesnt go below 400 as hardly have any cash left to buy more of Superdry

In the mean time on a lighter note people in Ipswich are liking up to buy Superdry to look cool...
https://www.ipswichstar.co.uk/news/business/ipswich-superdry-proves-instant-success-1-6163763

Glad you had an uplifting trip to Regent St. Here's the bad news. Just to shoot down JD's 'no sales from now on,' comments from recent times....big sale signs up in Regent St store now (and others around the country), I guess he's gotta clear stock, and it obviously wasn't going at full price, so sale it is. That didn't take long. Worse than he thought?
I had said a while ago that Regent St store was a disgrace. Good to hear it was markedly better, WW. Couple of thoughts spring to mind. I guess JD, all invigorated and victorious, shot down to the flagship store, did his nut, and it got some work done. Perhaps, like when a PL team gets a new manager, everyone suddenly ups their game (for a while at least(yes Man U)). The store was diabolical when I went. Clearly the manager was not pulling his/her weight. Why? Bunch of possible reasons, but some obvious ones are lack of an able line of management standard that would that not permit it, and/or a loss of faith in the business as a whole. Someone proud of their store does not let it slide to the point it was when I saw it. That it could be like that says major things are wrong in the whole line of management, and that is a worry. The honeymoon period where people put the extra effort in won't last without inspirational leadership, and JD cannot be everywhere at once.
The Retail Director has gone and they are looking for a new one. Not entirely sure who they are relying on for guidance in that area, as I don't see JD as a retailer in the same way that he's a product and brand guy. Six or seven years ago when JD was CEO, the place was a mess, a great big mess. Some retailers came in, sorted it, and promptly left when Sutherland arrived. I hope it doesn't end up the same as it was before.

Started buying some. Will drip buy these. End of the day this is a quality brand.

Jimini, enjoyed your last post and thought that I should report that I revisited Superdry HQ on Regent St and could immediately see an improvement over my last look in - staff around but not a single sales ticket in sight and the floor not only litter free but sparkling. Surely means JD is having an impact at a physical level.