Superdry Share Price (SDRY)

Plenty of execution risk here, but the way I look at it, Next trades on 2x sales, this is on 1x which means a lot of pain is in the price.

I agree. I have been saying all along that key thing is brand and the gross margin. they need to be preserved. revenue is not key and I would suggest that they close down a few stores which aren't making money and focus on core brand . am glad to see gross margin go up . this will help them focus on the customer rather than focus on growing sales through discounting...

Possible over-reaction or a simple relief rally? I suspect there must be an element of positioning here and it is very good value at current levels if the ship has been steadied. A decent rise in the face of a non-too exciting update.

It seems we are on track, this is a buy for me at this level

Sub 400 today