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Minnowtech to Introduce First-Ever Biomass Reader for Shrimp in Special Product Launch Digital Event, April 21
Minnowtech’s BRS-1 will be unveiled as part of a launch initiative to invite a select group of industry aquaculture partners to join a special six-month product trial
April 5, 2022, Kekaha, HI – Minnowtech, an aquaculture technology company that enables shrimp farmers to calculate shrimp abundance for optimizing feed and harvest, will host a special digital event, April 21, to introduce the BRS-1, the first-ever subsurface biomass reader for shrimp aquaculture farming.
Until now, shrimp farmers had almost no way of determining how many shrimp were actually in their pond.
With the BRS-1’s groundbreaking subsurface technology, shrimp farmers now can determine the total count and biomass of their shrimp with 95% accuracy, allowing them to rest easy knowing their investment is safe and optimize their harvests and profits.
With shrimp a growing, vital source of protein worldwide, the BRS-1 provides farmers, for the first time, a tech-enabled way to meet global shrimp demand while optimizing their individual livelihoods and fueling local economies.
As part of the BRS-1’s launch event, Minnowtech will introduce its Trial Partnership Program in which Minnowtech’s team will invite and select a limited group of partner organizations to participate in a six-month trial of the BRS-1 biomass reader for shrimp.
Media are invited to attend the live streamed launch event
What: Minnowtech’s Launch Event to Introduce the BRS-1 Shrimp Biomass Reader
When: Thursday, April 21, 2022, 9:00pm ET
Virtual Event Registration: hxxps://minnowtech.com/register
About Minnowtech:
Minnowtech is an aquaculture technology company, founded in Baltimore, MD and with operations in Hawaii, that enables shrimp farmers to measure shrimp biomass with precision. Using Minnowtech’s sonar-based system, shrimp farmers optimize the health and growth of their animals, enhancing harvest of market-size shrimp while minimizing risks to juvenile shrimp. Learn more: www.minnowtech.com
https://minnowtech.com/minnowtech-to-introduce-first-ever-biomass-reader-for-shrimp-in-special-product-launch-digital-event-april-21/
Minnowtech @minnowtech· 22 Apr
"The BRS-1 Live Launch Event is happening now! Join us at the link below and see how the BRS-1 can change the way you farm.
hxxps://buff.ly/3xDveV2
#MinnowtechFakeLivestream @shrimp #aquaculture "
Minnowtech @minnowtech· 22 Apr
"Thanks everyone for tuning into the livestream tonight! We had such great questions from across the globe. We will share a recording of the entire livestream soon! #MinnowtechFakeLivestream @shrimp #aquaculture "
https://twitter.com/minnowtech?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Looks likes Minnowtech's launch of its biomass reader for shrimp aquaculture has gone very well, with great global interest.
As is to be expected: as the world's the first-ever subsurface biomass reader for shrimp aquaculture farming, it will fulfil a large and pressing need in this huge industry.
Aquaculture is the fastest growing form of food production in the world, and the shrimp industry seems to be growing particularly strongly:
"Global shrimp production sees significant growth in 2021
by Rob Fletcher
17 November 2021, at 6:21pm
Global shrimp production levels in 2021 are set to be at least 8.9 percent higher than they were in 2020, while growth of over 5 percent is forecast for 2022 – painting a very positive story for the shrimp farming sector. ..."
https://thefishsite.com/articles/global-shrimp-production-sees-significant-growth-in-2021-gorjan-nikolik-rabobank
"Global shrimp production to surpass 5 million MT in 2022, CP Foods' Robin McIntosh predicts
By Chris Chase
January 20, 2022
Global shrimp production has continued to trend upward, with a panel of experts at the National Fisheries Institute’s Global Seafood Market Conference predicting that global shrimp production will exceed 5 million metric tons (MT) in 2022.
Current predictions put the production at 5.011 million MT in 2022, a significant increase over the 4.569 million MT grown in 2021, which itself was an increase over the 4.086 million MT produced in 2020. Globally, shrimp production has seen a tremendous upswing – in 2015, global shrimp production didn’t even reach 3 million MT. ..."
https://www.seafoodsource.com/news/supply-trade/expert-predicts-global-shrimp-production-will-exceed-5-million-metric-tons-for-first-time-in-2022
At current shrimp prices, that would have a value of about US$9 billion p.a.
If Minnowtech can capture even 1% of this value, then that could give it US$90M. p.a. in revenue.
That US$9 billion p.a. is of course at wholesale shrimp prices.
The retail value of shrimp is obviously far higher, with a global market value of US$62.8 billion last year.
And the industry is actively looking to improve production through novel technologies such as Minnowtech's:
"Top Companies in the Shrimp Market
Oct 25, 2021
The global shrimp market reached a value of US$ 62.8 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 84.2 Billion by 2027, exhibiting a CAGR of 4.8% during 2022-2027. As per the analysis by the IMARC Group, the top manufacturers in the shrimp market are continuously innovating along the entire production and marketing chain to meet the increasing consumer expectations regarding product wholesomeness, quality, and sustainability. Production technology continues to be mostly extensive to semi-extensive with improving standardization of procedures from artisanal to industrial scale. In line with this, shrimps are more prone to periodic outbreaks of strong diseases and health management problems that disrupt supply chains and potential investors. In order to curb this challenge, key players are developing newer vaccines and adopting proactive alternatives, such as improved biosecurity, genetic selection measures, better pathogen detection, effective use of immunostimulants and probiotics. Although the shrimp industry is based on a single species with few genetically selected and improved lines, the producers are still aiming for additional genetic gains to significantly enhance production through a combination of traditional and novel technologies. ..."
https://www.imarcgroup.com/shrimp-companies
Accurate shrimp biomass measurement is critical for efficient shrimp farming management, and it's been estimated that at least US$500 million is being lost p.a. through the lack of this - although the real figure is likely to be far higher.
While shrimp production is increasingly dominated by large companies, well-funded, and actively looking to employ disruptive new technologies.
So just a few large contracts, each rolled out across multiple sites, could easily generate good multi million dollar revenue.
"Marine shrimp farming
From Wikipedia, the free encyclopedia
Marine shrimp farming is an aquaculture business for the cultivation of marine shrimp or prawns[Note 1] for human consumption. Although traditional shrimp farming has been carried out in Asia for centuries, large-scale commercial shrimp farming began in the 1970s, and production grew steeply, particularly to match the market demands of the United States, Japan and Western Europe. The total global production of farmed shrimp reached more than 1.6 million tonnes in 2003, representing a value of nearly 9 billion U.S. dollars. About 75% of farmed shrimp is produced in Asia, in particular in China and Thailand. The other 25% is produced mainly in Latin America, where Brazil, Ecuador, and Mexico are the largest producers. The largest exporting nation is India.
Shrimp farming has changed from traditional, small-scale businesses in Southeast Asia into a global industry. Technological advances have led to growing shrimp at ever higher densities, and broodstock is shipped worldwide. Virtually all farmed shrimp are of the family Penaeidae, and just two species – Penaeus vannamei (Pacific white shrimp) and Penaeus monodon (giant tiger prawn) – account for roughly 80% of all farmed shrimp. These industrial monocultures are very susceptible to diseases, which have caused several regional wipe-outs of farm shrimp populations. Increasing ecological problems, repeated disease outbreaks, and pressure and criticism from both NGOs and consumer countries led to changes in the industry in the late 1990s and generally stronger regulation by governments. In 1999, a program aimed at developing and promoting more sustainable farming practices was initiated, including governmental bodies, industry representatives, and environmental organizations. ..."
https://en.wikipedia.org/wiki/Marine_shrimp_farming
If you're at all interested in OTAQ, then watching Minnowtech's new BRS-1 (shrimp biomass reader) product launch video is more than essential:
"MEET THE BRS-1
Please allow us to introduce, the first-ever biomass reader for shrimp, the BRS-1.
LAUNCH VIDEO"
https://minnowtech.com/
At just over ten minutes long, it's a very enjoyable and informative video (with a nice bit of humour in it!), and it brings home just what a truly impressive and transformative piece of kit is.
Minnowtech's manufacturing partner OTAQ features, and it was OTAQ's engineering team that brought this product to life, using their long experience of designing such products for tough marine environments.
As such it's both high tech, and a very robust device designed to be deployed for long periods of time.
From the shrimp farmers featured in the video, it seems that this is the product that they have been waiting for for a long time, and that it is really the answer to their prayers.
Here are some verbatim comments from a shrimp farmer featured near the end of the video:
"It's very exciting that you can tell the biomass in a pond.
I think that shrimp farms all over the world have this question, and for me personally and our company it's gonna be a game-changer. It's gonna really help our business, it's gonna save us money.
This is gonna change how people farm shrimp around the world."
"Minnowtech Trial Partnership Program
Minnowtech will be selecting partner organizations to take part in a six-month trial of our groundbreaking biomass reader for shrimp, the BRS-1.
BRS-1
Selected partners will be able to purchase a minimum of five (5) BRS-1 devices at a 40% discount.
Initial Service Period
Each trial will include six (6) months of free biomass readings and support.
Deployment
The BRS-1 device is attached to a weighted stand that is submerged at a minimum of five (5) meters from the edge of the pond. Each device is connected to a case, pondside, that manages power for the device and enables downloading of biomass data.
Management
During the trial, Minnowtech technicians will be taking biomass readings and servicing the devices. In an effort to minimize the variables of this trial, we’re asking each partner not to move them.
BECOME A TRIAL PARTNER"
https://minnowtech.com/
With their trial program, Minnowtech are clearly seeking to reduce barriers to adoption, which is a shrewd business move.
This gives users the opportunity to test and embrace the innovation, before committing long term at full price.
And in addition, Minnowtech are employing very targeted and eye-catching online advertising, such as this banner advert above a shrimp aquaculture article on the Fish Site:
"Feed with Pinpoint Accuracy
MINNOWTECH
SIGN UP TO BE A TRIAL PARTNER
BRS-1 Biomass Reader for Shrimp"
https://thefishsite.com/articles/global-shrimp-production-sees-significant-growth-in-2021-gorjan-nikolik-rabobank
This is precisely the type of business combination that investors should want to see:-
I.e. not only a quite groundbreaking product, at the perfect time.
But very effectively marketed, with adoption made easy.
Four clear Divisions in the Company.
1. Oil & Gas - was shocked as the O & G industry went negative and has now recovered to set new highs as Oil went back over $100.00.
2.Salmon - hit by the MMPA ( Marine Mammals Protection Act ) and Scotland trials ADD, plus Chile closing down for Covid ... Chile now reopened market size somewhere between 2 - 4 times larger than Scotlands.
3. Minnowtech - Shrimp farming - Massive market, it dwarfs the world wide Salmon market.
Susan S and tam started off looking at jelly fish and focused on Shrimp .. great world class technology - biomass feeder / reader being rolled out into trials.
They have a great piece of kit that its 15.2% owner OTAQ helped build and are supplying to it, more developments ongoing from Otaq.
4.Tracking Device - locates a person to within 60 cm's - that is world class industry leading technology.
They are testing it on Railways - I assume for workers to ensure safety protocols are met ?
They have also landed an Annual world famous sporting event - 610 units.
ONCE the railways and sporting event give feedback data for other users to study and identify its unique selling points this could easily match, then exceed its Oil and Gas portfolio.
Every piece of kit that Otaq sells has a dual use into one of its other divisions, it can instantly cross sell the technology into new and growing markets.
e.g Oil and Gas - leak detector - into Salmon industry links with plankton detector.
Tracking device - Oil and Gas, Salmon nets location, Sporting events, Railway trial.
Biomass feeder - salmon farms and shrimp farms.
If you look into each of their devices it has a dual use.
Shrimp and tracking - keep an eye on them do some research - Going Postal.