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Tricky,
"With hindsight many of us were over-optimistic as ordinary investors but the show is not over yet.
We are still in the game, absorbed by a fairly healthy company, despite the negative criticism by he cannot be mentioned, about stuff such as skeletons in the cupboards and negative headwinds / industry challenges."
You're still over optimistic!! Your comments on the challenges the industry faced were well documented and so are made in hindsight. The company need a visionary who is able to seek opportunities and handle challenges well BEFORE ALL THEIR COMPETITORS... A leader not a follower. That was lacking at rthm and seems to be the same at trmr.
The Challenges were well documented and investors should adjust their investment and strategy accordingly.
Crucially, the challenges facing the industry are only going to increase and smaller players will continue to suffer the most as they can't plan for them, can't afford to implement changes or believe that the challenges won't effect them, until it's too late..
Take CCPA, one such challenge - a NEW challenge, which becomes effective in 6 weeks time.
The consequences of this new challenge as well as the closing of Perk will not be known until well into next year.
https://en.wikipedia.org/wiki/California_Consumer_Privacy_Act
You left yourself wide open to that Ragnarlothbrok...
Nobody has access to numbers that aren't out there.
The ad tech industry, generally speaking, has too many tools with overlapping functionality, plus these tools are often tech-rich but difficult to use by corporate clients.
The ad tech industry is consolidating and innovative features and broad trends into new areas like CTV are being copied quickly. One day company abc is the 'darling' the next it is disappointing with its 'hard numbers' and worth a lot less.
Rocket Fuel’s rock-bottom $125m sale to Sizmek, and the purchase of US business from Tremor Video by Taptica, confirms an unavoidable trend in adtech. - what has transformed advertising has generated almost no value for investors, while Facebook and Google have scooped all the value for themselves.
It is only a few years since investors were racing to invest in adtech, Rocket Fuel traded at $2bn, and Millenial Media rocketed to $2bn after IPO. Rocket Fuel has now lost 95% of its value, while Millenial was sold for $238m loss to AOL in 2015. The trend is widespread: content analytics firm Visible Measures sold for $10m after raising $70m.
Therefore ad-tech/programmatic has been a force that has destroyed so much value for so many savvy investors.
Google and Facebook have one line of meaningful revenue: advertising. And Google’s $100bn annually is growing $20bn a year. Twenty billion dollars of new ad tech revenue annually validates all the venture-capital investment made in the sector; the shame is none of it goes to companies that venture capital backed. In short, venture capitalists were right about the sector, but utterly wrong about who would win.
Survival depends on companies absorbing others like R1 and Tremor have been doing and looking for the latest trend.
With hindsight many of us were over-optimistic as ordinary investors but the show is not over yet.
We are still in the game, absorbed by a fairly healthy company, despite the negative criticism by he cannot be mentioned, about stuff such as skeletons in the cupboards and negative headwinds / industry challenges.
Ragnar,
"If anyone has some contradictory analysis or opinions on the company's prospects"
Good post. The company/Industry newsflow provides good indicator as to where the company/industry is heading.
If the company provides evidence that they are overcoming industry challenges and seizing opportunities then the sp will take care of itself.
Closing of several of rthm's operations will result in loss of revenue/cash from those operations from fy end onwards.
I don't blindly follow brokers forecasts without doing my own research first but its always healthy to debate the merits of their forecasts because they have more access to management and, regardless of their accuracy and motives, they are professionals and are putting their numbers out in the public domain.
If anyone has some contradictory analysis or opinions on the company's prospects with reference to some hard numbers I would like to see them. That would be much more productive than wasting everybody's time bickering about other posters.
I must admit I have been looking at brokers forecasts on here for over 5 years and listened to individuals saying they were going to make millions, sadly it hasnt happened so far. Should drop straight to profit, seems a line that has been used many times. Still, sadly, waiting for this to happen.
Brokers are often wrong, but just recalling a couple of the highlights of the last Finncap broker note:
"Looking ahead, TRMR has made an excellent strategic move into the booming video market, with its exchange up and running. It is well funded, streamlined and future new business on the platform should drop straight through to profit."
"TRMR, with its track record of integrating and improving businesses while being highly profitable and cash generative, should trade for much more than 2x current EBITDA.