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from stt1:
'Trmr decided to close down perk.com and have lost millions of Premium Dedicated users, didn't they?.
So from end of this month, post fy2019 results, they will lose revenue and cash from perk.com, as well as all the other (several?) rthm operations only a few months ago.'
To be perfectly honest we have been through all this before, stt1.
A review by Tremor probably found that the audience were just playing the system and there was not really any big money to be made from pursuing Perk' operation (under R1) with its so-called loyalty rewards' program.
If the sums do not add up you either give less rewards and the target audience drops way when they decide it is not worth while or you decide to ditch the whole gambit.
It likely cost more money to run Perk than it was worth and therefore with the change in direction by Tremor, it is not feasible.
As for Facebook, Google and Amazon having a strong Premium user base, that is another business matter entirely.
What do you not understand?
"as well as all the other rthm operations only a few months ago."
should read
"as well as all the other SEVERAL rthm operations CLOSED only a few months ago."
as announced in the interims.
Tricky,
"Neither Act prevents advertising as long as permissions are sought, if relevant, and if other infringements don't occur then compliant adtech companies will be able to do good business."
It's easy to prove permission has been obtained from your own Premium user base- Facebook, Google and Amazon have a strong Premium user base. Users who have agreed to use their service.
Trmr decided to close down perk.com and have lost millions of Premium Dedicated users, didn't they?.
So from end of this month, post fy2019 results, they will lose revenue and cash from perk.com, as well as all the other rthm operations only a few months ago.
Has anyone seen an rns from Trmr confirming that they have closed down Perk.com?
Misinformation from stt1 - AS EXPECTED!
Once again, there is a window here in which publishers can rebuild consumer and advertiser trust. Advertisers are aligned on this as they begin to see their pursuit of truly one-to-one advertising across the wider web as economically and legally challenging. GDPR will create opportunity for audience selection based on cohorts and context which is a significant risk to Google and Facebook.
GDPR moves advertisers away from their current buying habits supported by the myth they can simply harvest demand through microtargeting personal data. Creating new demand through context and true relevance is the sweet spot of trust and true publishers.
And where there is significant risk to Facebook and Google and opportunity elsewhere for growing consumer trust, smaller ad-tech companies will come out ahead.
To suggest that GDPR ammendments had to be made which hurt Tremor is misleading - AS EXPECTED!
useful posts. You have to be joking. A one person crusade to crucify the company. Thats why its filtered.
Your analysis paints a pretty bleak picture here. So are you a Seller at these prices Stt1? Or are you shorting the stock? Would be useful to know your interest here. Do you own this share? Please do declare your interest so we can properly gauge any bias to your very useful posts. Thank you.
TD may 'sound' like a sensible chap but his post on GDPR & CCPA is incorrect. I suggest you read up about CCPA and GDPR.
The IAB GDPR framework, which the ad tech companies rely on for GDPR was flawed and amendments had to be made.
Several companies pulled out of Europe because of GDPR.
Tremor have already stated that they have been affected and continue to be affected by Industry Challenges.
TD sounds like a sensible chap. Pleased to be in the same company. (and yes there is a pun in there)
SNN
With the CCPA, the United States is playing catch up to the GDPR , however, the CCPA Act only targets larger companies or those with prolific data use, so there is still a long way to go to being general protection.
And do not forget that GDPR applies to all companies and organisations and certainly not just advertising.
Neither Act prevents advertising as long as permissions are sought, if relevant, and if other infringements don't occur then compliant adtech companies will be able to do good business.
Let's not automatically assume Tremor will be adversely affected and has no safeguards already in place or that business will suffer massively.
Plus all business and all organisations are in the same boat and only those who are careless with data or abuse the rights of the individual will risk being cautioned/fined.
Stt, alongside your posts on this why not reiterate the SPECIFIC ACTUAL effect this is going to have on Tremor's bottomline, otherwise it seems youre just throwing mud at the wall to see what sticks.
Only a fortnight before the new Industry Challenge, CCPA becomes effective...
‘We’re not going to play around’: Ad industry grapples with California’s ambiguous privacy law
https://digiday.com/marketing/not-going-play-around-ad-industry-grapples-californias-ambiguous-privacy-law/
Just over a year after the Industry Challenge, GDPR, became effective, California Consumer Privacy Act (CCPA) becomes effective in a month's time.
https://en.m.wikipedia.org/wiki/California_Consumer_Privacy_Act