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The Live Nation 'Drive in' series is a new concept that they will be hoping to sell to capacity. Their goal will be to sell as many tickets as possible for people who can physically be at each event.
From their point of view, more money can be made from physical attendees than virtual ones.
What happens if the events sell out though? If only there was a way of being able to generate revenue above and beyond the revenue from the tickets sold to the physical attendees...
This was and will always be the model for Melody when they are broadcasting someone else's live shows. First, fans will be given the chance to buy the high cost physical tickets. Then, all those unable to attend will be given a low cost alternative (Melody).
It would be stupid for a promoter to risk not selling out a show by offering virtual tickets from the get go.
I'm not guaranteeing Melody will be involved in this series of events but their absence from the initial promotion doesn't mean they won't be involved later down the line.
It has no viability on its own IMO.The moment of truth is "coming soon" I hope.
TM, you are so concerned. Don’t worry, you don’t need the extra stress. Wash you hands, put a musk and be happy.
dtrade,
The Streets announcement of a live stream in Hackney without MelodyVR's involvement, further evidences the pick 'n' mix nature of Live Nation's 'partnership' with MelodyVR. Melody's app remains outside of Apple's top 200 music apps with only 364 reviews - investors are understandably concerned about the company's 'stand alone' viability.
Best wishes,
The_Modeller
Italian - MelodyVR fugazi?
- TM
down 8.5% this morning added to last Friday not that clever.
i care!
MelodyVR have a great team of people
Who know exactly how they are going build this into a vr iTunes
Let them get Get on with it !!!
No one cares
Live Nation are to be totally applauded for their unwavering commitment to live music throughout the Covid-19 pandemic.
With Live Nation's strong relationships, agility and resourcefulness they have organised an extensive programme of live drive-in events across the UK which promise to provide the vital synergy between the performer and the audience.
Sadly, Live Nation appear to have chosen not to partner with MelodyVR for this roll out, why?
https://www.livenation.co.uk/utilitalivefromthedrivein