The latest Investing Matters Podcast episode featuring Jeremy Skillington, CEO of Poolbeg Pharma has just been released. Listen here.
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Currently sitting atop the App Store rankings across multiple markets, Triller is one of several video-led social applications including Instagram Reels and Byte riding a wave of anti-TikTok sentiment.
Since President Trump threatened to ban TikTok from the U.S. two weeks ago, Triller has been on a press offensive to tout the app’s differences to its rival, with co-owner and movie producer Ryan Kavanagh labeling Triller as the ‘adult version’ of TikTok. It even put out a press release to announce that the app had become the most downloaded in the App Store in 50 countries, including the U.S., the U.K., Brazil, Germany, France, and Australia, as of August 1.
“Over the last three weeks, Triller has played more of its cards right than it has done over the last three years,” said Rahul Titus, head of influence at Ogilvy. “The people behind it have decided that this is the time the app either grows — or it doesn’t.”
With more eyes on Triller now, it’s just a matter of time before advertisers take notice. Here’s a primer on what to know about the app, how it’s differentiated and why it’s well placed to become TikTok’s main rival.
Exactly hamsters........spoke to my 16 yr old son Weds evening after the Triller need and asked him if he knew the name. He said dad...you gotta buy share s or whatever you do because it is going to be massive !!! Apparently someone he follows on TikTok has 60 million followers and they're rumoured to be moving across to Triller. If Tik Tok does get in big trouble or stopped, Triller is going to be huge and that can only mean great things for 7Dig
Mornington-oz; Was discussing the SP movement (& link up with triller) with my grown up kids....they knew about Triller, whereas, until recently, I had not. Frightening in some ways, the SP might still be in the starting blocks.
I’m happy to wait, people don’t seem to realise how big triller is.
TikTok India VP of Marketing Rohan Tyagi moves to Triller after other executives walkout.
Source: https://www.bgr.in/news/tiktok-india-vp-marketing-rohan-tyagi-triller-executives-walkout-bytedance-908875/