Strategic relationship with PGA TOUR

RNS Reach

Brave Bison Enters Strategic Relationship with PGA TOUR 

London, April 24th, 2017: The PGA TOUR has selected Brave Bison, the independent digital media and social video broadcaster, as a strategic partner to enhance its presence across its portfolio of YouTube properties. Brave Bison's international reach and experience outside the U.S. played an important role in the PGA TOUR's decision.

Brave Bison will utilise its wide-ranging expertise in support of the relationship including channel management, digital rights management and original content strategy development. The project will focus on the core PGA TOUR channel but will also include other portfolio channels such as Skratch, offering a fresh take on golf, and PGA TOUR Champions, the circuit of tournaments for former PGA TOUR greats, aged 50 and older.

The focus will be on accessing and engaging younger audiences and creating content which is not traditionally associated with the world of golf. Brave Bison's development of the rapidly growing multi-platform football network Slash Football, will serve as inspiration for future content creation, aimed to be fast-paced and compelling and synonymous with a millennial audience.

Jamie Searle, Brave Bison's Director of Enterprise Partnerships, said: "This is a great time to be involved in golf. Last year saw its return to the Olympics and with six of the world's top ten golfers under 30, it's the perfect moment to be engaging with a younger audience. We are very excited to be working with the PGA TOUR on redefining golf entertainment."

Norb Gambuzza, PGA TOUR Senior Vice President of Media Business Development, said: "As part of our continued push forward to serve a growing audience of fans around the world with compelling content on multiple platforms, we are very excited to partner with Brave Bison. We see significant potential with PGA TOUR content on YouTube and we look forward to growing our business through this new partnership."

ENDS

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About Brave Bison

Brave Bison is an independent digital media and social video broadcaster, proudly working with some of the biggest brands and most followed YouTube and Facebook talent in the world. Clients include Coca Cola, P&G, Microsoft, 20th Century Fox, CNBC, Universal Pictures and Google.

Brave Bison is the largest multi-platform video network in the world outside North America. The business is based in two regions - Europe, with headquarters in London; and APAC, with offices in Singapore.

Brave Bison makes it simple for content owners, creators, brands, publishers and platforms to unlock the value of online video, whether on a licensed, ad-funded, direct to consumer or paid placement basis.

About the PGA TOUR:

The PGA TOUR is the world's premier membership organisation for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR China.

The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 227 countries and territories in 30 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2016, tournaments across all Tours generated a record of more than $166 million for local and national charitable organizations, bringing the all-time total to $2.46 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Fla.