Sony Signs Sponsorship with DOOH Film Festival

19 May 2009 13:09



19 May 2009

Avanti Screenmedia Group plc

("Avanti" or the "Company") (AIM: ASG.L)

Avanti signs Sony as Global Sponsor for DOOH Short Film Festival

Avanti, the leading digital screen media specialist, announced in March that 'Art by Chance - the first Ultra Short Film Festival' running exclusively on a Digital 'out of home' ("DOOH") network, will use Avanti's DOOH network in the UK.

Avanti is pleased to announce that Sony United Kingdom Limited has agreed to be Global sponsor Art by Chance.

Billed as the "largest public art event ever" the festival is a global event that is being screened across 14 countries in 64 cities worldwide.  The festival will run from 22 May to 3 June 2009

For this unique event, Avanti has also recruited several other high profile operators in the UK including the BBC's 16 large format LED Screens located in major city centres and City Gateway's LED screen in Manchester. With these and other DOOH networks, the festival will be broadcast to an estimated weekly audience of 25m in the UK alone. 

Based around the theme 'Journey', there have been over 700 entries to the event. Judging is now taking place to find the Top 30 short film entrants to appear onscreen during the two week Festival.

Simon Rees, CEO of Avanti, comments:

"We're delighted to announce Sony as the Festival sponsor. While the Sony brand is recognised  for its technical innovation and creativity, the company's involvement clearly demonstrates its belief in digital media as a creative and impactful communication platform. 'Art by Chance' is a unique event which we believe provides a step-change in awareness and flexibility of the medium".

Stuart Pemble, of SONY Professional (Europe), comments

"Working with the 'Art by Chance Festival' we can see how Digital Media can be used not only for commercial purposes, but also to bring creativity and create a large impact on a broader audience. The engagement people have with screens in their everyday lives means that the ultra-short films presented through this communication channel will really help people to see digital media in a new way."

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Notes to Editors

About DOOH

DOOH stands for 'digital out of home', a dynamic form of outdoor media that enables content onscreen to be animated and updated instantly through state of the art screen technology. DOOH screen formats are now prevalent in most urban areas where an audience opportunity exists. DOOH is fast becoming a popular form of outdoor advertising and is not only used for high impact iconic advertising, but also as a creative canvas and communication platform.

About Avanti

Avanti Screenmedia is the UK's leading digital solutions provider. It specialises in networks within retail environments operating networks within 38 shopping Malls including The Trafford Centre, Bluewater, The Mall Corporation and Meadowhall as well as in-store networks for SPAR convenience stores. Avanti also operates leisure networks in Mitchells & Butlers, Regent Inns, and Inventive Leisure (Revolution) and owns the exclusive advertising rights to sell media space across for Setanta Sports out of home network in 39,000 pubs nationwide. 

Combined, Avanti's screen networks reach a weekly audience of 15 million across 5,000 screens across the UK. Its core services include the design and management of screen network strategies, content creation and distribution, channel programming, infrastructure provision and advertising sales. Clients typically use Avanti's services to drive sales, promote products, build brands, entertain customers and sell advertising at or close to the point of sale.