Share Exercise & Buyback from former PDMR, and TVR

4 January 2023

D4t4 Solutions Plc

("D4t4" or "Company")

Share exercise and buyback from former director, and TVR

D4t4 Solutions Plc (AIM: D4T4) announces that it has received notice from Peter Kear, former Chief Executive Officer of the Company, to exercise the share options owed to him pursuant to a deferred bonus arrangement, amounting to 33,560 ordinary shares of 2 pence each in the Company ("Ordinary Shares"). Peter Kear has now exercised all of the share options pursuant to his deferred bonus (each at an exercise price of 2 pence per Ordinary Share).

The Ordinary Shares so arising from the above exercise have been satisfied from Ordinary Shares held in treasury by the Company. The Board of D4t4 has further determined to immediately buy such Ordinary Shares back from Peter Kear under the terms of the authority granted at the Company's last AGM, with the 33,560 Ordinary Shares being taken back into treasury at a total cost to the Company of £80,376.20, based on a price of 239.5 pence per share, being the closing mid-market price of Ordinary Shares at the close of business on 3 January 2023.

This purchase by the Company constitutes a related party transaction under the AIM Rules since Peter Kear was a director of D4t4 within the last 12 months. The Board of D4t4 having consulted with the Company's nominated adviser, finnCap, considers the terms of this transaction to be fair and reasonable insofar as the Company's shareholders are concerned.

Further to the above transaction, the Company advises that its issued share capital stands at 40,431,453 Ordinary Shares, with the number of shares held in treasury unchanged at 626,418 Ordinary Shares held in treasury. Consequently, the total voting rights of the Company is 39,805,035 which may be used by shareholders as the denominator for the calculations by which they determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

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About D4t4 Solutions Plc

D4t4 Solutions plc (AIM: D4t4) was founded around a passion for helping global enterprises derive value from their data assets.

Supporting customers in financial services, retail, travel, healthcare, and telecommunications across 27 countries, D4t4 enables businesses to make smarter, informed decisions via Celebrus, the Group's flagship first party data product suite. Celebrus CDP automatically captures, contextualises, and activates user-based behavioural data in real-time across all digital channels. Through behavioural biometrics and analytics, Celebrus FDP helps companies prevent fraud before it happens. Celebrus CDM provides an enterprise platform that automates the integration and transformation of customer data from all relevant data sources, whether on-premises or cloud, to deliver customer and regulatory analytics.

The Group has offices in the UK, USA, India, and Australia with key talent in all markets to drive the growth of the business. Celebrus is fully compliant with all major data privacy regulations and the Group is accredited to ISO27001: Information Security Management.

For more information, please see www.d4t4solutions.com