Re Contract

25 Oct 2006 07:00

Embargoed Release: 07:00hrs 25th October 2006 iPoint- media plc (`iPoint- media') Siemens implements iPoint-media to power innovative 3G video services in Italy iPoint-media (IPNT.L), a provider of 3G/IP video interactive applicationplatforms, announces that Siemens, a major 3G infrastructure provider, hascompleted implementation of the iPoint-media Vitrage¢â€ž¢ media platform at SeatPagine Gialle(Seat), one of the world's leading telephone directory companies.Seat is utilizing the Vitrage¢â€ž¢ platform to provide new and innovative videocall services to 3 Italia, a Hutchinson Whampoa Group mobile video company andItalian leader in UMTS with more than six million customers.The new directory services allows 3 Italia customers to place video calls toSeat's 89.24.24 personal assistant and view an unlimited array of usefulinformation on their videophone display. Using iPoint-media's patent pendinginformation sharing technology, agents can offer a wide range of audio visualinformation, such as providing callers with a visual tour of the rooms andpublic areas of the hotel where they wish to reserve a room, images ofrestaurant dining areas and a map of how to arrive, or virtual tours of majorhistorical sites of a city.Muki Geller, CEO, commented:"This tourist video assistance service implemented by Siemens is just oneexample of the many services our technology makes possible. While the Italianmarket is currently leading in the use of these types of services, we expect tosee a growing demand for these and other video calling services throughoutEurope in the near future, resulting in a growing demand for our platform bySiemens and other infrastructure providers."For further information:iPoint-media plc +(0) 972 544 450 667 Muki Geller 020 7330 6800 Clive Garston John East & Partners Limited 020 7628 2200 Simon Clements/Bidhi Bhoma Hansard Group 020 7245 1100 Kris McGuire ENDIPOINT MEDIA PLC