Product Launch

14 May 2007 07:02

Bango PLC14 May 2007 BANGO PLC ("Bango" or "the Company") Product Launch Bango removes barriers to selling digital media on mobile with free Bango Starter service May 14, 2007 - With the launch today of its free Starter service, Bango (AIM:BGO) is removing the barriers to selling mobile content by enabling anyone tostart earning money straight away on the mobile web. Bango Starter deliverseverything needed to get started on the mobile web, providing a risk free way ofevaluating the potential of the mobile web in selling mobile content along withbasic information about who is purchasing. It is easy for customers to upgrade to Bango's other services when they needincreased earnings, tools to promote sites from print advertising or desktopwebsites, consumer identification, tracking and detailed information andanalytics - everything needed to ensure a successful mobile web strategy. "The internet way of working with low cost of entry and global reach provides arefreshing change for the mobile content industry," said Ray Anderson, CEO ofBango. "By providing global WAP billing and the mobile search basics for freewith our Bango Starter service, we encourage the 'long tail' of smallerbusinesses to give the mobile web a try," continued Anderson. For further information: Bango plc ICIS LimitedTel. +44 1223 472777 Tel. +44 20 7651 8688Ray Anderson, CEO Tom MoriartyPeter Saxton, CFO Caroline Evans-Jones About Bango Bango delivers the technology that makes the mobile web simple for everyone.Bango created the world's first global exchange for the mobile web. By providinga common integration point for brands, businesses and individuals, Bango removesthe complexities that make the mobile web difficult to exploit. Through Bango's global exchange, content providers see all users as a unifiedglobal community. Users easily discover and access the widest range of contentand the world's leading mobile operator's partner with Bango to give theirsubscribers the widest choice. Billing providers, search engines and advertisersare automatically connected to content providers in Bango's global exchange. Bango has offices in USA, UK, Spain and Germany and is quoted on the LondonStock Exchange (AIM:BGO). Learn more at www.bango.com This information is provided by RNS The company news service from the London Stock Exchange