Posting of Report & Accounts and Notice of AGM

03 February 2017

Actual Experience plc(the "Company" or "Actual Experience")

Posting of Report and Accounts

Notice of AGM

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, announces, further to the release of its final results on 19 January 2017, that it has posted today a copy of its report and accounts for the year ended 30 September 2016 (the 'Report') to its shareholders. A soft copy of the Report will also be available to download from the Company's website at www.actual-experience.com.

Accompanying the Report is a notice convening the Company's Annual General Meeting, to be held at the offices of Henderson Global Investors, 201 Bishopsgate, London EC2M 3AE, at 11:30am on Friday 3 March 2017.

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About Actual Experience

Actual Experience's analytics provide the digital Voice of the Customer. This is a real-time, data-driven view of what end users would say about the quality of a company's digital products and services, and why. Our customers can analyse everything that impacts the experience quality in their digital supply chains, for any service, type of user or the Internet of Things. It gives them complete transparency from the point of provision to the point of use and whether inside or outside their business's control. The insights can be used to make continuous improvements to their business performance.

Actual Experience is listed on the AIM market of the London Stock Exchange (ACT). Our development headquarters are in Bath, UK, and we have offices in London, New York and Seattle. Actual Experience's unique digital analytics as a service is founded on ten years of cutting-edge research at Queen Mary University of London.

www.actual-experience.com