GQ Best Dressed Kunal Rawal Joins Rush For Koovs

Koovs plc

GQ Best Dressed Kunal Rawal Joins the Rush For Koovs

Research shows Menswear - a major driver of western fashion for India

London, New Delhi: Koovs and designer Kunal Rawal have teamed up to launch an exclusive Kunal Rawal X Koovs menswear collection later this summer. The new collection will feature fun t-shirts, joggers and evening pieces that blend Rawal's love for fusion wear and grunge fashion that is much loved by top tier Bollywood style icons Shahid Kapoor, Akshay Kumar and Shahrukh Khan.

London College of Fashion trained Rawal, was the youngest ever designer to debut at India's premier Lakme Fashion Week aged 20 in 2006, was named in GQ India's 'Best Dressed' list four years running (2015-18) and is one of Grazia 2018's '100 Most influential in fashion'.

In India, the menswear market is equivalent in size to womenswear and recent Redseer research shows that Brand is the most significant factor in fashion criteria for men (54%) with 95% of young men's wardrobe being western-wear. Koovs has establish a reputation for fashion-forward, fun, quirky and aspirational menswear, through its own Private Label and highly sought-after collaborations such as those with superstar DJ Nikhil Chinapa, catwalk Parisian designer Manish Arora and cult Marvel and Star Wars collections.

Mary Turner, CEO of Koovs said: "The 35m social media reach and 1.6m engagement of our recent campaign with rising star Ahaan Panday, proves that exciting fashion and affordable style are as important to young men in India as women. Kunal Rawal is a transformational young designer and we are delighted to be bringing his trademark blend of casual and evening style for men exclusively to the Koovs private label."

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About Koovs

Koovs achievements since IPO in 2014

Koovs sells affordable western fashion in India online. In the four years since its IPO in London, the Company has succeeded in establishing:

Significant and growing social media following and customer engagement

o 2.4 million followers including 1.9 million on Facebook and 500,000 on Instagram

A leading brand that is fashion-forward and affordable

o Recent RedSeer survey showed that Koovs continues to outperform other platforms on product variety and quality.

 A technology platform delivering seamless customer experience

o In FY17 Koovs implemented the latest modular microservices architecture to deliver scalable performance, rapid technology development and innovation

Koovs' own label and designer collaborations already leading fashion trends in India

o 40% of FY17 sales were Koovs Private Label, with Koovs featuring over 10 exclusive collections with famous Global and Local designer including Manish Arora, Hattie Stewart, Gauri & Nainika and Henry Holland

Highly experienced Management team

o Over 125 years' combined retail and technology experience

First class logistics and lead times

o Average 'order to delivery' time in January 2018 was 3.5 days compared to average of over 4 days amongst India e-tailers

Industry-leading customer care metrics

o Forrester survey ranked Koovs No.1 for "Best Customer Experience" among online-only retailers in India and RedSeer awarded Koovs the highest Net Promoter Score amongst peers

o Over £70 million invested in Koovs to date establishing itself as leading affordable fashion brand in India