Exercise of Options

28 November 2011

Altitude Group plc

("Altitude" or the "Group")

Exercise of Options

The Company announces that, following the exercise of a former employee share option, it has issued, conditional on admission, 555,556 new ordinary shares of £0.004 in the capital of the Company.

Application has been made for these shares to be admitted to trading on AIM and dealings are expected to commence on 1 December 2011.

Following the issue of these shares the Company will have 42,579,036 ordinary voting shares in issue.

Contact:

Altitude Group plc

Colin Cooke (Chairman) Tel: + 44 (0) 870 224 6677

Martin Varley (Chief Executive) UK Tel: + 44 (0) 7912 599 012

US Tel: +1 305 639 0252

 Merchant Securities

 Lindsay Mair/Simon Clements Tel: 020 7628 2200

Walbrook

Bob Huxford (Media Enquiries) Tel: 020 7933 8783

Paul Cornelius (Investor Enquiries) Tel: 020 7933 8784

Notes:

The Information and Technology division (Trade Only) provides a range of Cloud-based Ecommerce, Enterprise Resource Planning, Customer Relationship Management and web-based solutions to both suppliers and distributors operating in the promotional merchandise industry. Trade Only also provides information services to the industry including product data flow between suppliers and independent distributors, and the UK's largest trade show for promotional merchandise industry.