Eagle Eye update on new Loblaw partner

13 March 2018

Eagle Eye Solutions Group plc

("Eagle Eye", the "Group", or the "Company")

Eagle Eye announces partner expansion to Loblaw PC Optimum program

New fuel partner announced to give customers an additional 1,800 locations to earn points

Eagle Eye, a leading SaaS technology company that allows businesses to create a real-time connection with their customers, today updated that Loblaw Companies Limited (Loblaw), Canada's largest retailer, has a new relationship with Imperial to expand the PC Optimum program.

The PC Optimum program is already available at select Mobil stations in Canada but beginning this summer, PC Optimum members will also be able to earn points at more than 1,800 Esso stations in Canada on eligible fuel purchases, convenience store products and car wash services. Eagle Eye will enable this expansion through integration of Imperial to the Loblaw PC Optimum ecosystem; members will soon earn PC Optimum points in more than 4,500 locations across Canada through the same seamless customer journey.

This announcement will increase recurring transaction fees through the Eagle Eye AIR platform from the summer.

For more information about Eagle Eye's relationship with Loblaw, or the opportunity to speak with Eagle Eye CEO Tim Mason, please contact Hattie O'Reilly at eagleeye@hudsonsandler.com

About Eagle Eye

Eagle Eye (LSE: EYE) is a leading SaaS technology company that allows businesses to create a real-time connection with their customers. The Company's digital marketing platform, Eagle Eye AIR, enables the secure, real-time, multi-channel issuance, management and redemption of digital promotions and rewards, replacing previously used paper-based methods. Established in 2003, the Company is headquartered in the UK with an international hub in Toronto and is a London Stock Exchange AIM listed company.

Eagle Eye's platform creates a network effect between merchants, distributors and brands enabling stronger connections and value to all parties. With these capabilities, Eagle Eye enables brands and merchants to reduce cost, improve their customer offer and accelerate their innovation. The Company's current customer base comprises Canada's food and pharmacy leader Loblaw as well as leading names in UK grocery, retail and hospitality including John Lewis, Asda, J Sainsbury, Greggs, JD Sports, Ladbrokes, Marks & Spencer, Mitchells & Butlers, Pizza Express, Tesco and Thomas Pink. The Board of Eagle Eye includes the CEO Tim Mason, previously Deputy CEO of Tesco plc and Sir Terry Leahy, Non-Executive Director, who was Chief Executive of Tesco plc until 2011.

Visit www.eagleeye.com to learn more.

About Loblaw

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. With nearly 2,500 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 200,000 full- and part-time employees, making it one of Canada's largest private sector employers.

Loblaw's purpose - Live Life Well® - puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,300 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations; PC Financial® financial services; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®.