Director/PDMR Shareholding

1.

Name of the issuer

Redefine International P.L.C.

2.

The notification relates to a transaction notified in accordance with DTR 3.1.2 R

3.

Name of person discharging managerial

responsibilities/director

Richard Melhuish

4.

The notification relates to the

director named in (3)

5.

The notification is in respect of a holding of

Richard Melhuish

6.

Description of shares

Ordinary shares of 7.2 pence

7.

Name of registered shareholders

Richard Melhuish

8.

State the nature of the transaction

Acquisition of shares through Open Offer

9.

Number of shares acquired

7,692

10.

Percentage of issued class acquired

0.00%

11.

Number of shares, debentures or financial

instruments relating to shares disposed

0

12.

Percentage of issued class disposed

0

13.

Price per share or value of transaction

26 pence per ordinary share

14.

Date and place of transaction

9 October 2012

15.

Total holding following notification

18,803 shares

Total percentage of voting rights held following notification 0.00%

16.

Date issuer informed of transaction

9 October 2012

Name of authorised official of issuer responsible for making notification

Anne Couper Woods

Date of notification 9 October 2012