Director/PDMR Shareholding

DUNELM GROUP plc

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL

RESPONSIBILITY AND CONNECTED PERSONS

10 October 2014

LTIP award granted to David Stead

A conditional award under the Company's Long-Term Incentive Plan (LTIP) has been granted on 9 October 2014 over ordinary shares in Dunelm Group plc, in the form of a nil cost option, to David Stead, Finance Director.

Will Adderley, Chief Executive, has waived his entitlement to receive an LTIP award.

The maximum award under the LTIP is 150% of basic salary.

The award is subject to the satisfaction of a performance condition over the three financial years commencing on 29 June 2014. Shares earned, following application of the performance condition, will be subject to a two year deferral. They will therefore vest to Mr Stead after five years, on 8 October 2019. Mr Stead will also receive on exercise a payment equal to any dividends that would have been paid on the shares during the deferral period. In the event that Mr Stead leaves the company after the three year performance period, the LTIP shares already earned will continue to vest at the end of the full five year period.

The award is also subject to malus and claw back in the case of mis-statement of performance to which a previous LTIP award related, miscalculation of performance conditions in previous exercised options, or gross misconduct or fraud on the part of the individual.

Using a closing mid price on 8 October 2014 of 816 pence, awards have been granted

as follows:

In addition to the LTIP options noted above David Stead also has 2,493 options under the Company's Save as You Earn Option Scheme.

Name of authorised Company official responsible for making this notification:

Dawn Durrant, Company Secretary

0116 2644356