Director/PDMR Shareholding

19 January 2016

Betfair Group plc (the "Company")

Notification of Transactions of Directors/Persons Discharging Managerial Responsibility and Connected Persons

Following the payment of the Company's FY16 Interim Dividend on 15 January 2016, the Company announces that under the terms of its Deferred Share Incentive Plan and Long Term Incentive Plan (together, the "Plans") the total number of shares over which each of Breon Corcoran, Alex Gersh and Mark Brooker hold options under the Plans has increased by the following amounts:

The Company was informed of the above transaction on 19 January 2016.

This notification is made in accordance with DTR 3.1.4(1)(a) of the Disclosure and Transparency Rules.

Enquiries:

Pritti Patel

Deputy Company SecretaryTel: +44 (0) 20 8834 8000