Director/PDMR Shareholding

1 December 2014

DUNELM GROUP plc

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS EXERCISING MANAGERIAL RESPONSIBILITY AND CONNECTED PERSONS

Dunelm Group plc (the "Company") has been notified of the following dealings in the Company's shares by its directors and their connected persons: 

Will Adderley

On 28 November 2014, Will Adderley exercised nil cost options under the Company's Long Term Incentive Plan over 71,476 ordinary shares of 1 pence each. 

Following the transactions set out above, Mr Adderley's beneficial interest in ordinary shares of 1 pence each in the Company is as follows:

W A Capital Limited is a private limited company established by Will Adderley to act as a long term holding company for his beneficial interest in the Company and certain other investments. Will Adderley is the sole director, and he and his wife Nadine Adderley are the sole shareholders of W A Capital Limited, which is UK resident for tax purposes.

Mr Adderley is also deemed to hold a legal interest in 1,167,250 ordinary shares of 1 pence each in the Company which are held by The Stoneygate Trust (formerly known as the Leicester Foundation), a private charitable trust of which he and his wife are the trustees; and in 172,750 ordinary shares of 1 pence each in the Paddocks Trust, a private family trust of which he and his wife are the trustees but not beneficiaries. Taking into account these holdings, Will Adderley's total legal and beneficial interest in the Company is 63,301,779 ordinary shares of 1 pence each, 31.32% of the issued ordinary share capital (excluding treasury shares).

David Stead 

On 28 November 2014, David Stead, the Finance Director, exercised nil cost options under the Company's Long Term Incentive Plan over 69,804 ordinary shares of 1 pence each. 32,804 ordinary shares of 1 pence each have been sold at a price of at 854.5726p pence per share, to fund his income tax and national insurance liability in respect of the exercise of the options. Mr Stead has transferred the remaining 37,000 ordinary shares of 1 pence each to his wife, Jane Stead, for nil consideration. 

Following the transactions set out above, Mr Stead is beneficially interested in 732,135 ordinary shares of 1 pence each in the Company, 0.36% of the Company's issued ordinary share capital (excluding treasury shares).

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