Change of Registered Office

5 May 2016

Actual Experience plc(the "Company" or "Actual Experience")

Change of Registered Office

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, announces that with immediate effect the Company's registered office has changed to Quay House, The Ambury, Bath BA1 1UA.

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About Actual Experience

Actual Experience's analytics provide the digital Voice of the Customer. This is an outside-in, real-time, data-driven view of what end users would say about the quality of a company's digital products and services, and why. Our customers can analyse everything that impacts the experience quality in their digital supply chains, for any service, type of user or thing. It gives them complete transparency from the point of provision to the point of use and whether inside or outside their business's control. The insights can be used to make continuous improvements to their business performance.

Actual Experience is a listed-company on the London Stock Exchange (ACT). Our development headquarters are in Bath, UK, and we have offices in London, New York and Seattle. Actual Experience's unique digital analytics as a service is founded on ten years of cutting-edge research at Queen Mary University of London.

www.actual-experience.com