27 Aug 2021 10:44
27 August 2021
BANGO PLC
("Bango")
Bango benefits from App Store choice
Changes made by Apple, widely reported last night, now officially permit developers selling through the App Store to use alternative ways to bill their customers. A developer can now charge users for in app purchases by credit card, bank transfer, wallet, carrier billing or any other alternative payment method reducing or eliminating App Store commission.
This is positive news for Bango and its customers. Developers that have been restricted to payments through the App Store only can now take advantage of the Bango Payment Platform, which gives access to hundreds of different payment sources.
As developers start to monetize outside of the App Store, Bango expects greater demand for Bango Audiences as purchase behavior targeting becomes more important for direct marketing to users.
Commenting on the news, Bango CEO Paul Larbey said: "Choice in payments is a key reason why many leading developers such as Amazon, Spotify and Microsoft already use Bango to collect payments. Many of the thousands of app developers that use Bango Audiences for purchase behavior targeting to find paying users are already exploring how the Bango payment platform can help them benefit from this new freedom to bill outside of the App Store".
Contact Details:
Bango PLC | FTI Consulting | Liberum Capital |
Tel. +1223 617387 E. investors@bango.com | Tel. +44 203 727 1000 | Tel. +44 20 3100 2000
|
Paul Larbey, CEO | Rob Mindell | Cameron Duncan |
Anil Malhotra, CMO | Charlotte Stephen | James Greenwood |
Rebecca Jamieson, IR | Matteo Valli | Ed Phillips |
Will King |
About Bango
The world's largest online merchants, including Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT), use Bango technology to acquire more paying users.
Bango has developed unique purchase behavior technology that enables millions more users to buy the products and services they want, using innovative methods of payment including carrier billing, digital wallets and subscription bundling. Bango harnesses this purchase activity into valuable marketing segments, called Bango Audiences. Merchants use these audiences to target their marketing at paying customers based on their purchase behavior. Better targeting increases spend through the Bango payments business, in turn generating more data insights, creating a powerful virtuous circle that drives continuous growth. Everyone connected to the Bango Platform thrives as the virtuous circle grows.
Bango, the technology behind every payment choice. For more information, visit www.bango.com.
Bango (BGO)