Award of ‘Microsoft Advanced Specialization’

18 August 2021

LOOPUP GROUP PLC("LoopUp" or the "Group")

Award of 'Microsoft Advanced Specialization'

Award demonstrates deep knowledge, extensive experience and proven success in the deployment and management of Microsoft Teams Calling and Phone System

LoopUp Group plc (AIM: LOOP), the cloud platform for premium external communications, is pleased to announce that Microsoft has awarded the Group its 'Calling for Microsoft Teams Advanced Specialization'.

The 'Calling for Microsoft Teams Advanced Specialization' is awarded to Microsoft partners that demonstrate deep knowledge, extensive experience, and proven success in the deployment and management of Microsoft Teams Calling and Phone System. Microsoft's Advanced Specialization series are the top step above and beyond Gold Productivity Competencies, and allow partners to differentiate their organisations and capabilities further with their customers, prospects and alliance partners.

Steve Flavell, co-CEO of LoopUp, commented:

"Microsoft Teams Calling is clearly set to play a central role in the future of enterprise telecommunications, enabling organisations to truly unify their global communications in the cloud for a modern and agile workplace, while also eliminating cost and resource-intensive legacy telephony systems.

At LoopUp, our platform is particularly differentiated for larger, relatively international Teams Calling deployments, and this badge of honour from Microsoft sums up one key element of our value proposition: our deep Microsoft voice expertise and experience to partner with our customers on their journeys from disparate, premises-based telephony to a single, consistently-managed global cloud implementation.

Combined with our market-leading regulatory coverage where we are set to be a licensed telecommunications service provider in more than 60 countries by the end of 2021, our 18 tier-1 carrier relationships, and differentiated PerfectBundleTM pricing, we look forward to continuing our growth in this large and exciting market."

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About LoopUp Group plc

LoopUp (LSE AIM: LOOP) is a cloud communications platform for external and specialist communications. We focus on capabilities that complement foundational unified communications platforms, such as Microsoft Teams: global cloud telephony, premium managed events and webcasts, and business-critical external remote meetings. Our flagship cloud telephony proposition enables customers to eliminate disparate on-premises phone systems and multiple telecommunications service providers, and consolidate their global telecommunications into a single cloud implementation. LoopUp's global IP backbone interconnects with 18 carefully selected regional carrier partners and the Group has market-leading coverage as a licensed telecommunications service provider. The Group is headquartered in London, with offices in San Francisco, New York, Boston, Chicago, Denver, Milton Keynes, Madrid, Berlin, Malmo, Hong Kong, Barbados and Australia, and is listed on the AIM market of the London Stock Exchange (LOOP). For further information, please visit: www.loopup.com.