Appointment of Chief Executive Officer

1 May 2018

ATTRAQT Group plc

("ATTRAQT", the "Group" or the "Company")

Appointment of Chief Executive Officer

ATTRAQT Group plc (AIM: ATQT), a leading provider of online merchandising, onsite search and eCommerce personalisation, is pleased to announce the appointment of Luke McKeever as Chief Executive Officer. Luke will join the Group on 21 May 2018.

Luke has a strong track record in growing successful international technology businesses, both listed and private. He served as CEO for three years at OB10, the SaaS global trading network acquired by Tungsten Corporation Plc for £101 million in 2013, and was CEO of Portrait Software, an AIM-listed customer interaction optimisation specialist. Whilst at Portrait Software, he consolidated its solutions, developed its SaaS model, upgraded the sales and marketing strategy and focused on major account development. This drove double-digit profitable growth and he oversaw a share price appreciation of over 500% during his tenure, before leading the successful sale of the business to Pitney Bowes.

Other businesses where Luke has held senior commercial, corporate development and advisory positions include software companies Alterian and Experian as well as Metia Group, a multi-national digital marketing agency

Luke joins ATTRAQT from Neighbourly.com, the SaaS platform that connects high profile brands with local communities, which he joined as Executive Chairman in June 2014, becoming CEO in September 2015. Luke will be remaining with Neighbourly.com as Non-Executive Director.

Following a short handover period, Nick Habgood will revert back to his former non-executive role as Chairman.

Nick Habgood, Interim Executive Chairman, said:

"We are delighted that Luke is joining us to lead ATTRAQT through its next phase of development. After a very thorough process it was clear that Luke was the standout candidate to lead the enlarged Group and having worked with members of the Board previously, his skills both from a PLC and industry perspective are proven.

With Luke's knowledge of the sector, transaction experience, relationships with retailers and proven expertise in growing software businesses, we are confident that he will drive forward the underlying operational effectiveness and performance of the business."

Luke McKeever commented:

"ATTRAQT is leading the field in eCommerce acceleration, and with its first in class technology and exceptional customer base I am very excited to be joining the business at this time. Strong foundations have been laid and I am committed to building on the momentum ATTRAQT saw towards the end of 2017, with continued innovation, new client wins and further upsell to current customers."

A further announcement confirming the disclosures required pursuant to Schedule 2(g) of the AIM Rules for Companies will be released prior to Luke's appointment.

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About ATTRAQT

ATTRAQT provides cloud-based SaaS solutions that maximize the conversion of shoppers into buyers via onsite search, online merchandising and eCommerce personalization for online retailers.

ATTRAQT's customer base is predominantly enterprise to mid-size clients, with clients in the UK, Europe, North America and ANZ. For more information, please visit: www.attraqt.com.