ADMISSION TO AIM AND FIRST DAY OF DEALINGS

NOT FOR RELEASE, DISTRIBUTION, PUBLICATION, DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART, IN OR INTO OR FROM THE UNITED STATES OF AMERICA, CANADA, AUSTRALIA, NEW ZEALAND, THE REPUBLIC OF SOUTH AFRICA OR JAPAN, OR ANY OTHER JURISDICTION WHERE TO DO SO MIGHT CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OR REGULATIONS OF SUCH JURISDICTION.

Alpha Financial Markets Consulting plc

("Alpha" or the "Company")

ADMISSION TO AIM AND FIRST DAY OF DEALINGS

11 October 2017

Alpha is pleased to announce the admission of its ordinary shares to trading on the AIM market of the London Stock Exchange. Dealings will commence at 8:00 a.m. today, under the ticker "AFM" and the ISIN GB00BF16C058.

The Company has raised £125.4 million through the placing of 22,017,652 new and 56,364,512 existing ordinary shares at a price of 160 pence per share. Berenberg acted as Sole Global Coordinator and Broker for the transaction and Grant Thornton UK LLP as Nominated Adviser.

Alpha is a leading global provider of specialist consultancy services to the asset and wealth management industry. With over 250 consultants and contractors across nine major cities, Alpha has provided consultancy services to 17 of the 20 largest global asset managers by AUM and 60 per cent. of the top 50 as at 31 March 2017.

Alpha has enjoyed substantial growth in the last six years, driven principally by strong market demand for its established product offering, which combines industry-leading consulting expertise with detailed proprietary benchmarking data. UK private equity firm Dunedin invested in the business in February 2016. Alpha is well-positioned for continued growth, driven by underlying growth in assets under management, rising cost pressures, regulatory and technology change and continuing consolidation in the asset and wealth management industry.

Commenting on Admission, Euan Fraser, Chief Executive Officer of Alpha, said:

"We are delighted to begin this new chapter as a public company on AIM. We are very confident that being a public company will best suit our future growth objectives and allow us to build on the fabulous culture we have created at Alpha. We look forward to continuing our geographic and market expansion in the asset and wealth management sector.

I would like to take this opportunity to thank our fantastic team of consultants. We have created a wonderful reputation for quality and this success is a testament to their commitment and hard work.

I would also like to thank Dunedin for their support over the last two years. I look forward to working closely with our new investors and keeping the wider market informed of our continued progress."

- Ends -

Enquiries:

Alpha Financial Markets Consulting plc

Euan Fraser, CEO +44 (0)20 7796 9300

Stuart McNulty, UK CEO

Maria Stricker, CFO

www.alphafmc.com

Berenberg (Sole Global Coordinator and Broker)

Chris Bowman / Toby Flaux / Laure Fine +44 (0)20 3207 7800

alphafmc@berenberg.com

www.berenberg.com

Grant Thornton UK LLP (Nominated Adviser) 

Philip Secrett / Richard Tonthat / Harrison Clarke +44 (0)20 7383 5100

www.grantthornton.co.uk

Temple Bar Advisory (Financial Public Relations)

Alex Child-Villiers +44 (0)77 9542 5580

William Barker +44 (0)78 2796 0151

Sam Livingstone +44 (0)77 6965 5437

IMPORTANT INFORMATION

This announcement is not for publication or distribution, directly or indirectly, in or into the United States of America, including its territories and possessions, any State of the United States and the District of Columbia (together, the "United States"). This announcement is not an offer of or solicitation to purchase or subscribe for securities in the United States. The securities referred to herein have not been and will not be registered under the US Securities Act of 1933, as amended (the "Securities Act"), or other securities laws of the United States, and may not be offered, sold, resold, delivered, distributed or otherwise transferred directly or indirectly except pursuant to a registration statement that has been declared effective under the Securities Act or in transactions exempt from, or not subject to, the registration requirements of the Securities Act or any other applicable securities laws of the United States. No public offering of securities is being made in the United States.

This announcement is only addressed to, and directed at, persons in member states of the European Economic Area who are qualified investors within the meaning of Article 2(1)(e) of the Prospectus Directive ("Qualified Investors"). For these purposes, the expression "Prospectus Directive" means Directive 2003/71/EC, as amended, and includes any relevant implementing measure in each member state of the European Economic Area which has implemented the Prospectus Directive. In addition, in the United Kingdom, this announcement is addressed to and directed only at Qualified Investors who are (i) persons having professional experience in matters relating to investments, i.e., investment professionals within the meaning of Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the "FPO"); (ii) high net-worth companies, unincorporated associations and other bodies within the meaning of Article 49 of the FPO; and (iii) persons to whom it is otherwise lawful to communicate it to. It is not intended that this announcement be distributed or passed on, directly or indirectly, to any other class of person and in any event, and under no circumstances should persons of any other description rely on or act upon the contents of this announcement.