14 Aug 2014 07:00
14 August 2014
ZOOPLA PROPERTY GROUP PLC
INTERIM MANAGEMENT STATEMENT
Record growth in audience as more consumers search and research the property market
Following its successful IPO in June, Zoopla Property Group Plc (LSE:ZPLA) (the "Group"), the digital media business and operator of leading UK online property portals including Zoopla and PrimeLocation, announces its first Interim Management Statement based on performance of the business period from 1st April 2014 to 31st July 2014 (the "Period").
Current trading
The Group has continued to experience strong growth across all areas of the business including record levels of traffic to our websites and mobile apps with 45.5m average monthly visits during the Period, an increase of 34% compared with the previous year. Mobile devices now account for over half of our monthly visits, up 86% over the past year, as consumers use the Group's services to search and research the property market at work, at home and on the move.
Our innovative approach, ongoing marketing activity and investment in our brands and platform continue to deliver results. During the Period, we have developed further tools and services on our platform to both help our users find their next home and our customers market their listings more efficiently. Recent product additions include the ability for users to search for property by travel/commute time, the launch of our commercial property channel and enhanced back-end tools for our customers.
The number of advertising members has grown by 6% over the past year to 19,535 members of which 16,460 are UK agency branches, 2,637 are new home developments and 438 are overseas agency branches. Growth in average revenue per advertiser (ARPA) over the Period has been consistent with our expectations.
Outlook
With the continuing increase in consumer engagement on our websites and mobile apps, our planned promotional activity and the demand that we are experiencing for our products and services by our members, we remain confident of delivering on our full year expectations.
Alex Chesterman, Founder & CEO of Zoopla Property Group Plc said,"Following on from a successful IPO, our first Interim Management Statement as a listed company reports record growth in audience across the Group as the UK housing market recovery continues in line with the improving overall economic environment. We continue to provide an excellent value proposition for our customers given the leads we generate for their property listings and exposure we generate for their brands. Our focus remains on building our brands and business and providing the most useful property resources to consumers along with being the most effective partner for property professionals across the UK."
For further information, please contact:
Zoopla Property Group Plc
Stephen Morana, Chief Financial Officer stephen.morana@zpg.co.uk/ 020 7620 4604
Lawrence Hall, Head of Communications lawrence.hall@zpg.co.uk/ 020 7620 4618 / 07890 078 945
Maitland
Brian Hudspith / Daniel Yea 020 7379 5151
About Zoopla Property Group Plc
Zoopla Property Group Plc is a digital media business that owns and operates some of the UK's leading online property brands including Zoopla, Primelocation, SmartNewHomes and HomesOverseas. Each of our brands has a distinct market position and attracts a unique audience, delivering increased exposure and enquiries for our members.
Over 16,500 estate agent and lettings agent branches across the UK advertise on our websites each month in addition to all the leading new homes developers. Our websites and mobile apps attract 45 million visits per month and generate over 2 million enquiries per month for our member estate/letting agents and property developers.
Zoopla is the UK's most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. We help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
PrimeLocation is one of the UK's leading property websites, focused on helping house-hunters in the middle and upper tiers of the market find their next home with listings advertised by all of the top estate and letting agents across the UK.
SmartNewHomes is the UK's #1 website exclusively for new build properties and lists new developments available for sale from all the leading UK housebuilders.
HomesOverseas is the UK's leading website dedicated entirely to helping users find the perfect holiday property abroad.
In addition to operating our own websites we exclusively power the property search facility on a number of the UK's biggest websites which means that we offer our members exposure to an unrivalled property audience in the UK. Our exclusive partnerships include The Times, The Telegraph, Independent, Evening Standard, The Daily Mail, Homes & Property, AOL, MSN, Homes24 and many more.
Zoopla Property Group Plc was founded in 2007 and has a highly-experienced management team, led by Founder & CEO, Alex Chesterman.