Xlmedia Regulatory News (XLM)

XLMedia PLC

("XLMedia" or "the Group" or "the Company")

Director Share Dealing and Exercise of Options

XLMedia (AIM: XLM), a leading provider of digital performance marketing services, has been informed that Ory Weihs, Chief Executive Officer, today exercised options over 455,416 ordinary shares in the Company (the "Options"), being all the vested options he currently holds in XLMedia.

The decision to exercise options reflects Mr. Weihs' confidence and commitment to XLMedia and he will not be selling shares as part of the transaction.

Of the 455,416 options exercised, 166,666 were exercised at a price of 49p each and 288,750 were exercised at a price of US15.4c each, resulting in the receipt by the Company of an aggregate amount of $162,606.

Following the exercise of the Options, Mr. Weihs holds 10,332,257 shares representing 5.16% of the Company's existing issued share capital, of which 1,884,918 ordinary shares (approximately 0.94% of the Company's issued share capital) are held directly and 8,447,339 ordinary shares (approximately 4.22% of the Company's issued share capital) are held through an indirect economic interest in (but with no voting rights attaching to) such ordinary shares which are held by Webpals Enterprises Limited. Mr. Weihs continues to hold options over 655,082 ordinary shares in the Company.

The exercise of the Options is in accordance with confirmation received by the Company from the Panel on Takeovers and Mergers prior to admission of the Company's ordinary shares to trading on AIM whereby since such Options were in existence prior to Admission, their exercise does not result in the Concert Party (such term as defined in the Company's Admission Document) incurring an obligation to make an offer under Rule 9 of the City Code. Following the exercise of the Options, the Concert Party is interested in, in aggregate, 86,925,245 ordinary shares in the Company (of which 85,040,327 are held by Webpals Enterprises Limited and 1,884,918 are held by Ory Weihs), representing approximately 43.39% of the Company's issued voting share capital.

The exercise of the Options is being satisfied by the transfer of shares from the Tamir Fishman Trusts 2004 Ltd ("Tamir Fishman"), the appointed trustee for the Company's Global Share Incentive Plan. Following the transfer of shares Tamir Fishman holds 6,414,582 ordinary shares in the Company representing 3.20% of the Company's issued share capital.

Following the exercise of the Options the total number of Ordinary Shares in the Company remains at 200,352,402 and this is the figure which may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the Disclosure and Transparency Rules set out in the Company's articles of association.

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