Xlmedia Regulatory News (XLM)

24 March 2021

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

Completion of acquisition of US Sports asset, Sports Betting Dime

XLMedia (AIM: XLM), a leading global digital performance publisher, today announces it has completed the acquisition of the business and assets of Sports Betting Dime, which was first announced on 18 March 2021. The website sportsbettingdime.com is now operating under XLMedia's existing licences and referring clients to its regulated US operator partners, under normal contractual terms.

Stuart Simms, CEO of XLMedia, commented:

"We believe the combination of Sports Betting Dime and CBWG, which we acquired in December last year, provides the Group with immediate scale and broad market reach at a time when US sports betting is experiencing significant growth momentum as additional states regulate and open up to legalised sports betting."

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Notes:

XLMedia is a leading global digital performance publisher. Operating globally across a variety of verticals including online gambling, personal finance and sports, the Group has established proprietary tools and methodologies to identify and target high value consumers on behalf of its customers, brands and operators.

XLMedia has a clear transformation agenda to shape the future of the performance publishing industry through the:

· Management of a balanced portfolio of online assets covering a range of attractive geographies and verticals

· Concentration on a much smaller number of publishing assets that are content-rich, engaging and underpinned by intelligent market-leading technology, which seek to build stronger lasting relationships with consumers and enhance monetisation opportunities