Vela Technologies Regulatory News (VELA)

28 Nov 2008 10:40



Deal Group Media plc

("Deal Group Media" or "the Group")

Deal Group Media subsidiary, Deploy, signs strategic contract with 

BBDO Asia Pacific to create Proximity Deploy

Deal Group Media plc (AIM:DGM), an independent online marketing group, today announces that Deploy Digital ("Deploy"), a strategic digital media and marketing agency and the most recently formed offering of the Group's three operating businesses, has signed a contract with BBDO Asia Pacific to launch Proximity Deploy, an online media consultancy combining both companies' skill sets to service BBDO Asia Pacific's existing and future client base. 

Proximity Deploy will offer communications planning, media buying, search and analytics, and will provide advertisers wishing to undertake online advertising with high level advice on strategy and execution. This partnership, which will operate as a centralised team within BBDO Asia Pacific, will offer clients a seamless service, allowing Proximity Deploy to control all aspects of the digital campaign from creative to strategy from media to technology

Proximity Deploy has already seen initial success with this model and has recently picked up all the online media planning and buying work for Nestle in the Philippines and a number of projects from Pepsi and other global brands. Proximity Deploy has launched in the Philippines and Singapore with plans to roll out across all of Asia in 2009.

Deal Group Media CEO, Adrian Moss, said: "By merging the expertise of BBDO Asia Pacific and Deploy, who are independently best in class in their fields, we are creating a model which enables us to develop tightly planned digital campaigns for advertisers with a focus on ROI activity.

"This alliance is strategically significant for us. It gives us the opportunity to expand our Deploy operations cost effectively through selected territories in Asia with a partner who has an established client base which includes many international brands. Following a separate agreement between Deal Group Media's dgm, a second operating business, and Omnicom Media Group, the Board feels these two strategic initiatives represent material drivers for the 2009 results and beyond.

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For further information, please contact:

About Deal Group Media plc 

Deal Group Media plc is a holding company with three businesses, dgm, AKTIV and Deploy, operating in the online media and marketing industries with particular focus on the Asia Pacific region. dgm's principal activity is delivering return on investment focused strategies through search engine marketing, affiliate marketing and display inventory either as individual channels or as a complete solution. AKTIV is an outsourced sales team service for media owners selling banner advertising. Deploy is an agency offering digital media strategy and execution services. Deal Group Media currently employs over 100 staff worldwide.

More information is available at www.dealgroupmediaplc.com

About Deploy Digital:

Deploy Digital is a boutique digital solutions provider offering communications planning, media planning & buying, analytics, reputation management and digital consultancy with a focus to delivering best in class digital solutions underpinned by ROI. 

More information is available at  www.deploydigital.asia

About BBDO Asia Pacific:

BBDO Asia Pacific is part of BBDO Worldwide, a world leading multi-discipline advertising agency that develops marketing and communications plans for some of the world's best known brands. With representation in more than fifteen countries, BBDO Asia Pacific provides award-winning advertising and brand communications solutions for clients such as FedEx, Visa, Pepsi, KFC, ICI, DaimlerChrysler and Fonterra.

More information is available at www.bbdoasia.com