SUR.L Regulatory News (SUR)

1.

Details of the person discharging managerial responsibilities / person closely associated

(a)

Name

Robert Holt

2.

Reason for the notification

(a)

Position/status

Executive Chairman (PDMR)

(b)

Initial notification / Amendment

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

(a)

Name

Lakehouse plc

(b)

LEI

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

(a)

Description of the financial instrument, type of instrument

An option to acquire ordinary shares of 10p each in the capital of Lakehouse plc ("Shares")

Identification code

GB00BSKS1M86

(b)

Nature of the transaction

Grant of an award structured as a nil-cost option (with zero exercise price per Share) over 2,307,692 Shares ("Award"), under, and subject to, the terms of the Lakehouse plc Special Incentive Award Plan ("Plan"). The number of Shares in respect of which the Award may ultimately be exercised will be dependent upon the extent to which the performance conditions set out in the Plan are satisfied but in all circumstances cannot exceed 4,615,384 Shares (maximum vesting if the performance conditions are met in full). The Award will normally become capable of exercise on the day after the first to occur of: (i) 31 January 2019; or (ii) the date that the audited financial results for the Financial Year ending 30 September 2018 are published ("Vesting Date") and will cease to be capable of exercise (and lapse) on the day immediately before second anniversary of such Vesting Date.

(c)

Price(s) and volume(s)

Price(s)

Volume(s)

2,307,692

(d)

Aggregated information

N/A - single transaction

(e)

Date of transaction

31 August 2016

(f)

Place of transaction

United Kingdom