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Product Launch

21 May 2007 08:28

Subex Azure Limited21 May 2007 Press release May 21, 2007 SUBEX AZURE LAUNCHES NEW VOIP FULFILLMENT SOLUTIONS Operators can quickly deploy new business and consumer VoIP services to maximize profits and gain a competitive edge Bangalore, INDIA: Subex Azure Limited, a leading global provider of OSSsolutions for telecom operators, today announced two new additions to itsfulfillment solutions suite, Syndesis Business VoIP Express and SyndesisConsumer VoIP Express. Subex Azure's Fulfillment Solutions will help telecomoperators rapidly create and cost-effectively deliver advanced network andapplication services that drive profits and customer growth in today'sincreasingly competitive telecommunications marketplace. The VoIP Express solutions are subscriber-centric fulfillment bundles thataccelerate the creation and automate the complex provisioning of VoIP offeringstailored to the business or consumer markets. With an extensible, multi-serviceplatform at the heart of the VoIP Express solutions, telecom operators canachieve shorter time-to-market for innovative VoIP services while laying thefoundation for a variety of advanced offerings, such as IPTV, N-Play bundles,software-as-a-service and other hosted applications. The solutions are designedto provide support for leading VoIP and next-generation solution vendors,including Broadsoft and Sylantro. The product enables flow-through automation and integrated management for hostedVoIP services, including customer premises equipment (CPE) management andcoordination of IP-PBXs, Media Gateways, Feature Servers, and Softswitches, aswell as the data network. Business VoIP Express allows end-user customers totailor business voice services in real-time, defining features and preferencessuch as 4-digit dialling, hunt groups, direct inward dialling, voice mail andper-service trunking - all without manual intervention by the telecom operator.Its unified platform design allows operators to easily launch and delivervarious business services, including hosted VoIP, IP-VPNs,software-as-a-service, hosted applications and more - speeding new services tomarket while improving operational efficiencies. It also enables flow-through automation and integrated management for consumerVoIP and N-Play services, supporting peak demand, subscriber self-serve and thespontaneous impulse purchase of dynamic offerings, while providing trueend-to-end fulfillment control, including CPE and residential gatewaymanagement. With Consumer VoIP Express, telecom operators can take VoIP beyondstandard low-margin voice, delivering consistent service quality and compellingservice bundles. It helps operators shrink development time frames for newofferings, such as Double-, Triple-, Quad-, or N-Play bundles, and speedinnovative services to market to leapfrog the competition. Subex Azure will conduct demonstrations of these new products alongsideAlcatel-Lucent at the upcoming TeleManagement World conference (booth #96) inNice, France, May 20-24, 2007. Subex Azure's fulfillment solutions are a centralcomponent of Alcatel-Lucent's OSS portfolio for Triple-Play and next-generationservices. Both the products share common technologies that allow operators to: • Accelerate VoIP solution deployment and minimize project risk with a fulfillment platform that is flexible, production-proven and features off-the-shelf support for leading VoIP vendors • Automate fulfillment for both hosted business offerings and consumer VoIP and N-Play services • Turn networks into a competitive advantage with intelligent, end-to-end fulfillment that adapts connectivity to the often fluid needs of application- and content-based services and higher-level applications • Leverage open service configurations for better subscriber customization and control, improving customer satisfaction with self-service portals and on-demand feature changes that enable "sticky" services tailored to the "market of one" "As operators look to differentiate themselves with new and innovative services,speed to market and customer satisfaction are critical success factors," saidMark Nicholson, CTO for Subex Azure. "Building on the strong momentum of ourExpress fulfillment platform, we are now focussed on helping customers deliverVoIP services faster and with much less risk. You can expect the Subex AzureExpress suite of service fulfillment solutions to grow as we continue tosimplify many of the most difficult operational challenges facing thetelecommunications industry." For more information about Syndesis Business VoIP Express and Syndesis ConsumerVoIP Express please visit www.subexazure.com or visit the company atTeleManagement World in booth #51. -ENDS- About Subex Azure Ltd. Subex Azure is a leading global provider of OSS solutions with a mission toempower telecom operators to achieve competitive advantage and deliver newservice experiences to subscribers. The company pioneered the strategic conceptof the Revenue Operations Center (ROC) - a centralized and integratedinfrastructure for end-to-end monitoring, measurement and control of theoperator's revenue chain - to foster operational dexterity and hence sustainedprofitability. Subex Azure's software portfolio powers the ROC and its best-in-class solutionsenable new service creation, subscriber-centric fulfillment, provisioningautomation, revenue assurance & cost management, data integrity management,fraud management and interconnect/interparty settlement. Subex Azure's customers include 32 of the world's 50 largest telecom operatorsby revenue. The company has more than 150 installations in over 60 countries.Subex Azure was named in the prestigious Deloitte Technology Fast 500 AsiaPacific 2006 list of companies, underlining the company's growth and leadershipstatus. For more information please visit www.subexazure.com Forward Looking and Cautionary Statements Certain statements in this release concerning Subex Azure's products, strategyand future growth prospects are forward -looking statements, which involve anumber of risks, and uncertainties that could cause actual results to differmaterially from those in such forward -looking statements. The risks anduncertainties relating to these statements include, but are not limited to,market acceptance of Subex Azure's products and services, Subex Azure's abilityto implement its growth strategy, competition in Subex Azure's areas of businessand general economic conditions affecting the telecom industry. Further information: In Europe or Asia please contact Alex Crawshaw or Kate Bonner at Catalysis tel: +44 (0)20 7101 7333 / 7326 alex.crawshaw@catalysis.co.uk / kate.bonner@catalysis.co.uk In the U.S. please contact Guy Murrel at Catapult PR-IR tel +1 303-581-7760 gmurrel@catapultpr-ir.com In India please contact Shivaram Lakshminarayan at Genesis Burson-Marsteller PR tel: +91 9886136796 shivaram.l@bm.com This information is provided by RNS The company news service from the London Stock Exchange
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