Stratmin Global Resources Regulatory News (STGR)

20 Sep 2005 09:16

Interactive Prospect TargetingHdgs20 September 2005 For Release 20 September 2005 Interactive Prospect Targeting plc ('IPT'): Contract Gain Xtreme Information sign deal to resell IPT's EmailTracker Interactive Prospect Targeting plc ('IPT' - IPH/L or 'the Company'), the UK'sleading online direct marketing company, announces that leading mediaintelligence source Xtreme Information has entered into a contract for anundisclosed amount with the Company, to offer IPT's email monitoring productEmailTracker to its clients. Xtreme will add email techniques to its UK advertising and expenditure andinternational portfolio services, initially for one year and continuing fortwo-year periods thereafter. EmailTracker was launched by IPT in 2004 and has received numerous industryawards including overall winner in the IDMF / DM Business magazine new productawards, and Best Use of Technology, Fast Track 100 UK companies (2004) sponsoredby Microsoft. Growing at a rate in excess of 25,000 new email creatives monthly EmailTrackercurrently has a collected library of 220,000 commercial email creativescategorised by industry sector, individual company and date of dispatch. EmailTracker is a competitor intelligence tool enabling companies to maintaintheir observation on their competitor's email marketing ability. This includes different sections such as business and finance and within this,various categories such as credit cards, or retailing offers, such as those ofsupermarket chains, providing monthly reports detailing product specials forconsumers. -ENDS- For further Information please contact: Ivan Southall, Director, IPT, 020 7932 4100John Gordon, Chief Executive, Xtreme, 020 7575 1808Peter Binns, Binns & Co PR, 020 7786 9600 This information is provided by RNS The company news service from the London Stock Exchange