31 Aug 2010 07:00
31 August 2010
THE WEATHER LOTTERY PLC
Ticker: TWL
("The Weather Lottery", "TWL" or the "Company")
MAJOR CONTRACT SECURED WITH SPL CHAMPIONS RANGERS FOOTBALL CLUB TO SUPPLY ONLINE BETTING AND ONLINE LOTTERY
TWL will now provide the considerable fan base of Rangers, together with the other five clubs who have already signed partnership agreements, with online betting and lottery services
HIGHLIGHTS
·; Landmark partnership deal for Scottish Premier League Champions Rangers Football Club;
·; Rangers FC contract win testament to TWL's reinvigorated strategy, announced in July;
·; Online gaming expected to drive future revenues for TWL alongside established Lottery;
·; Board anticipates these contracts to have a material effect on future revenues;
·; Further football club partnerships anticipated as the official season gets under-way; and
·; TWL now targeting other major media, sporting, political and charity organisations
The Board of The Weather Lottery, the AIM quoted lottery management and online gaming specialist, is delighted to announce its sixth successive major lottery and gaming contract in as many weeks. On 27 August TWL signed a partnership contract with the world famous Rangers Football Club ("Rangers FC" or the "Club") to become its online betting and online lottery partner. Under the terms of the contract, The Weather Lottery will provide a full package of online betting and online lottery products to the Club and its many loyal supporters. The Rangers Online Lottery will be run by The Weather Lottery under its newly launched 'www.fclotto.co.uk' brand, which has been specially designed for the football market. Furthermore, the online gaming package created by The Weather Lottery under the brand 'www.FCBetz.com' will be marketed to the Club's fans. www.FCBetz.com was launched on 6 August 2010 to expand and compliment the services offered to The Weather Lottery's existing clientele and acquire new clients via football fan clubs.
The contract win announced today marks The Weather Lottery's sixth consecutive football club partnership agreement in as many weeks, following the signings of Coventry City, Derby County, Sheffield Wednesday, Leicester City and Middlesbrough. Following this agreement, The Weather Lottery has added significantly to its available market of players for the Company's 'Sunshine Lottery' and 'Lightening Lottery' products.
Commenting on today's announcement, Chairman Lord Razzall, CBE said:
"We are very excited by this contract with Rangers. They hold an important position as a revered sporting institution both nationally and internationally. They are one of the two giants of Scottish football and their importance extends well beyond Scotland. They are regular participants in the "blue-ribbon" event of European Football, the Champions League."
CEO Keith Millhench Commented:
"The combined www.FCBetz.com and www.fclotto.co.uk products market partners' fan clubs, season ticket holders of Coventry City, Derby County, Leicester City, Sheffield Wednesday, Middlesbrough and now Rangers, plus their databases and gives The Weather Lottery exposure to a significant potential user base.
"The Board believes that this further expansion will create additional revenues for the Company. Negotiations are continuing with several other major football clubs and other societies. The Board expects to make further announcements shortly in accordance with the AIM Rules."
---ENDS---
For further information contact:
The Weather Lottery PLC 01777 818 036
Keith Milhench, CEO
www.theweatherlottery.com
Religare Capital Markets (Nomad) 020 7444 0800
Nick Harriss
SVS Securities (Broker) 020 7638 5600
Ian Callaway/Alex Mattey
Notes to Editors:
The Weather Lottery plc listed on the Alternative Investment Market of The London Stock Exchange in September 2006. The Company carries a strong reputation, with its two leading lotteries - 'The Sunshine Lottery' and 'The Lightening Lottery'. In August 2010, the Company launched www.FCBetz.com to complement its well established lottery management business.
The Company carries a significant number of high profile corporate clients including major charities, football clubs, education facilities and political associations. Through its wholly owned subsidiary Prize Provision Services Limited, The Weather Lottery is authorised by the Gambling Commission and holds an External Lottery Manager Licence granted in the UK.
For further information: www.theweatherlottery.com and www. FCBetz.com and www.fclotto.co.uk