Superdry Regulatory News (SDRY)

SuperGroup<Plc

14 January 2016

Trading Statement

Solid Peak Trading

SuperGroup Plc ('SuperGroup' or 'Group'), owner of the Superdry brand, today provides its trading update for the 11-week period from 25 October 2015 to 9 January 2016 and the 37-week period from 26 April 2015 to 9 January 2016.

TRADING UPDATE

Revenue

During the 11-week period, Retail revenues increased by 14.6% year-on-year reflecting the positive impact from the Group's European store roll-out programme. The sales momentum achieved in the first half of the financial year has been maintained on a two-year basis, through like-for-like sales growth in the 11-week period of 1.2%. On a two year basis this represents like-for-like growth of 13.7% in line with the year-to-date performance.

The Group opened 11 net2 new stores in the period, of which four were in Germany (including a 20,000 sq.ft. store in Cologne), adding a total of 64,000 sq.ft. to its trading space.

Gross Margin

The Group traded in line with its planned promotional strategy throughout the period, with a series of sub-category promotions prior to Christmas followed by a focused clearance event, in-store and on-line. Accordingly, there is no change to guidance for the full year gross margin accretion of between 40bps and 60bps.

Euan Sutherland, Chief Executive Officer, commented:

"Having made further good progress through our peak trading period our focus remains on delivering our strategic plan to create a global lifestyle brand. This encompasses the continued extension of the Superdry brand and the execution of clear global retail growth opportunities, under-pinned by ongoing investment to strengthen the business.

With a positive customer reaction to our latest product developments, a strong pipeline for new stores in our targeted European markets and established momentum in e-commerce, the board remains confident in delivering underlying3 profit before tax for the full year in line with analyst expectations4 and in the brand's continued long-term growth."

Notes:

1. Like-for-like sales ('LFL') growth is defined as the year-on-year sales growth for stores and concessions open more than one year and includes e-commerce revenues. Foreign currency sales are translated at the average rate for the month in which they were made.

2. Net numbers are defined as store openings less store closures. Total space includes the incremental changes arising from store relocations, of which there were 3 during the period adding 6,000 sq.ft.

3. Underlying is defined as reported results adjusted to reflect the impact of exceptional items and re-measurements (and the related income tax where appropriate). The Directors believe that the underlying results provide additional guidance to statutory measures to help understand the performance of the Group.

4. The board considers market expectations for the financial year ended 30 April 2016 are best defined by taking the range of forecasts of PBT published by analysts who consistently follow the Group. The current consensus of PBT forecasts as at 13 January 2016, of which the board is aware, is £72.2m.

Trading comparatives for each quarter of FY16 are detailed below: 

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