SDRY.L Regulatory News (SDRY)

SuperGroup Plc

("SuperGroup" or the "Company")

PDMR shareholding

In accordance with DTR 3.1.4 SuperGroup announces that notification was received on 9 February 2016 that Juliette Wragg, the wife of Jon Wragg, Sales and Marketing Director of the Company, reinvested the interim dividend which was paid by the Company on 5 February 2016 to purchase 46 ordinary shares of 5 pence each in the Company ("Ordinary Shares") on 9 February 2016 at a price of 1,365.30 pence per share.

Following this transaction the interests of Jon Wragg and his Connected Persons in the Company's Ordinary Shares (excluding options, awards under the Company's LTIPs and interests as a potential beneficiary of the Company's Employee Benefit Trusts) total 10,397 Ordinary Shares, representing 0.01% of the Company's issued share capital.

9 February 2016