Superdry Regulatory News (SDRY)

SuperGroup plc

("SuperGroup" or the "Company")

SuperGroup Performance Share Plan Award

This notification is made in accordance with DTR 3.1.4(1)(a).

Further to the announcement made earlier today, the following person discharging managerial responsibilities ("PDMR") was granted an award over ordinary shares of 5p in SuperGroup plc ("the Company") under the SuperGroup Performance Share Plan:

No consideration was paid for the grant of this award which is structured as a conditional award.

The vesting of an award is subject to the satisfaction of the following performance conditions, measured over a performance period of three financial years ending with the 2016/2017 financial year:

1) 70% of the award is based on the Company's average annual earnings per share ("EPS") growth in excess of the Retail Prices Index ("RPI").

· 25% of the EPS-related part of the award will vest for average annual EPS growth of 9.5% in excess of RPI, increasing on a straight-line basis to 100% vesting for EPS growth of at least 14.5% per annum in excess of RPI.

2) 30% of the award is based on comparing the Company's total shareholder return ("TSR") against those companies listed in the following FTSE AllShare subsectors: Apparel Retailers, Broadline Retailers, Clothing and Accessories, Furnishings, Home Improvement Retailers, Recreational Products & Services, Restaurants & Bars, Specialty Retailers.

· 25% of the TSR-related part of the award will vest if the Company's TSR is ranked at the median of the bespoke group of companies, increasing on a straight-line basis to 100% vesting if the Company's TSR is ranked at the upper quartile of the comparator group.

Performance against each target is assessed independently. The award will normally vest on the later of the third anniversary of grant and the determination of the performance conditions. Any awards made will be subject to malus and clawback provisions.

22 October 2014

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