SDL.L Regulatory News (SDL)

SDL Appoints Grant Johnson as Chief Marketing Officer

Maidenhead, U.K. - Apr. 23, 2013 - SDL (LSE: SDL) has today announced the appointment of Grant Johnson as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems where he served as CMO for 3.5 years. Pegasystems is a $460 million market leader in Business Process Management (BPM) and a leading provider of Customer Service and Marketing Automation software. Grant is a high tech marketing executive with a proven track record building profitable businesses on a global basis, from early stage ventures to established billion dollar enterprises.

Prior to Pegasystems, Grant was Vice President of Marketing and served as an officer for FileNet. Before that, he was Vice President of Marketing for FrontBridge, a SaaS-based email management vendor acquired by Microsoft. He also served as Director of Marketing for Symantec, with worldwide responsibility for the Norton brand.

 "Delivering relevant customer experiences efficiently is a critical differentiator for companies competing on a global stage," said Mark Lancaster, CEO and founder of SDL. "Appointing Grant is an important step for SDL. We have leading technology in social media management, marketing analytics, content management, targeting and multimedia management, but we have historically under-invested in marketing. Grant has a proven track record and will be an important cornerstone in the SDL team. He will help us maximize the marketing and sales investments we have already started to make in 2013 and will help us improve our execution going forward. He will ensure our customers receive the information they need to leverage the depth of integrated technology we have available to them."

Grant Johnson commented: "We are in the customer-driven era and the old way of selling and marketing no longer works. The pervasiveness of social media and the proliferation of content have empowered the consumer, mandating that successful companies understand customer intent and sentiment, and analyse this information to optimize every customer interaction. To do so effectively requires a broad portfolio of customer experience management technology. Having surveyed the market, I found that SDL is the only company that offers an integrated suite of technology to help businesses truly engage with their customer community in their local language, through the device of their choice, and in the manner in which they prefer.  I am very excited to join SDL and help drive an increasing leadership position in Customer Experience Management."

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About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit www.sdl.com.

About Grant Johnson

Johnson received his bachelor of arts from the University of California, Santa Barbara and his master's in business administration from Pepperdine University. Grant co-authored the book, PowerBranding™, and recently published an eBook on marketing best practices:

http://grantejohnson.files.wordpress.com/2013/04/top-10-strategies-for-marketing-success_grant-johnson.pdf. Grant's blog is: http://grantejohnson.wordpress.com /

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