SDL.L Regulatory News (SDL)

3 September 2019

SDL plc

("SDL" or the "Group")

SDL Automates Content Creation with release of SDL Content Assistant

SDL's AI-driven Content Tool Quickly Analyses Complex Documents, Provides Summaries and Generates Snippets of Content

SDL (LSE: SDL), the global leader in content creation, translation and delivery, has today announced the availability of SDL Content Assistant, an online tool powered by SDL's Linguistic AI™ that is able to rapidly analyse complex or long-form documents to help users understand the content context, while automatically providing summaries and extracts based on the user's requirements. This is SDL's first AI-driven solution that is focused on content creation and assisting content owners with the writing process, complementing its content translation and content management tools.

This first version of SDL Content Assistant is aimed at marketers and content teams, and is designed to reduce the time spent reading and manually repurposing source content. By uploading up to 20 documents or web links, such as analyst reports, white papers and product documentation, SDL's Linguistic AI instantly summarises and provides copy to assist with the writing process or generates content for social media and digital platforms. Instant translation allows users to translate snippets of content automatically and they can also check if their source content is suitable for machine translation.

"It was incredibly easy to use, and I didn't even need to know how to use it," said Val Swisher, CEO of Content Rules, a global content strategy company and SDL partner. "It was particularly interesting to see how the AI technology found content from my content, and then laid it all out for me."

With an easy to navigate user interface, SDL Content Assistant includes features that enable users to tailor the insight generated by selecting the type of summary wanted (from a brief summary with just a few salient points to a longer, more in-depth summary) as well as choosing which topics they want to focus on using key words. Additionally, with a live twitter feed oriented to selected topics, marketers can reference what is popular in the social world and adapt social posts according to hot issues, and then publish across social media and digital platforms.

"SDL Content Assistant has been built with marketers in mind. It is highly intuitive and will make a real difference to anyone with requirements to create content derivatives quickly from longer or more complex documents," said Jim Saunders, Chief Product Officer of SDL.

To try SDL Content Assistant for yourself, or learn more about its many features, please visit: sdl.com/contentassistant

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SDL (LSE: SDL) is the global leader in content creation, translation and delivery. For over 27 years we've helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide. Find out why 90 of the top 100 global companies work with and trust us on SDL.com. Follow us on Twitter, LinkedIn and Facebook.