SDL.L Regulatory News (SDL)

SDL Content Assistant Automates Content Creation

Santa Clara, CA, UK-November 7, 2018 - SDL (LSE: SDL), a global leader in content creation, translation, management and delivery, today launches SDL Content Assistant. As a first-of-a-kind Linguistic AI-driven tool, SDL Content Assistant provides assistive content authoring, intelligently automating, accelerating and enhancing the content creation process for marketers.

In an era where content drives customer engagement and sales, global enterprises need to quickly produce relevant content at scale across many formats including brochures, white papers, videos, email, website editorial and social content. However, many marketers list having limited bandwidth to create content (51%) or generate enough content variety or volume (50%) among the top five challenges they face (LinkedIn Technology Marketing Group).

By instantly learning from and processing large volumes of original source content, SDL Content Assistant intelligently identifies themes, patterns and extracts topics. Key information and smart content summaries are automatically generated at the click of a button, highlighting any important quotes, facts and figures and even suggesting social streams at speed.

Content owners get their own AI assistant, helping them quickly understand the context of in-depth files and produce high-quality content variants to satisfy the many marketing channels -- email, website, blogs, and other campaign material. With interactive editing built into the tool, marketers can review and approve content to roll-out campaigns faster and engage global audiences, all while improving internal processes and resource allocation.

 "By embedding our Linguistic AI, into SDL Content Assistant, we can now enable marketers and writers to understand large volumes of background content, so they can start creating engaging and relevant marketing content faster. This helps eliminate the dreaded blank page and hours of reading that so many experience. Brands get the edge over the competition by meeting the content demands of a global audience, all while cutting through the content noise," said Peggy Chen, Chief Marketing Officer at SDL plc.

The beta version of SDL Content Assistant will be available in 1H 2019. To register your interest and try the tool before general availability, please click here.

About SDLSDL (LSE: SDL) is the global leader in content creation, translation and delivery. For over 25 years we've helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide. Are you in the know? Find out why 88 of the top 100 global companies work with and trust us on SDL.com. Follow us on Twitter, LinkedIn and Facebook.

Media Contacts:

SDL

Maria Hudson / Denis Davies

Corporate Communications

mhudson@sdl.com / ddavies@sdl.com