Sndrsn Dsn Regulatory News (SDG)

SANDERSON DESIGN GROUP PLC

("Sanderson Design Group", the "Company" or the "Group")

Major Licensing Agreement with Habitat and Tu

Sanderson Design Group PLC (AIM: SDG), the luxury interior design and furnishings group, is pleased to announce a major licensing agreement with J Sainsbury plc in which the supermarket group's Habitat homewares brand and Tu clothing brand will develop a wide range of licensed products in collaboration with the Group's Morris & Co. and Scion brands.

This agreement marks the first time that the Company has collaborated with Sainsbury's. 

Habitat will launch homeware products featuring exclusive designs and colourways from the Morris & Co. and Scion brands. The Scion products under this collaboration will launch in spring next year and the Morris & Co. products the following autumn.

Tu is one of the UK's largest online clothing retailers, sold through tu.co.uk, argos.co.uk and in selected Sainsbury's stores. Tu will collaborate with the Scion brand to develop womenswear and children's clothing ranges for launch in the spring of next year.

Lisa Montague, Sanderson Design Group's Chief Executive Officer, said: "We are delighted to sign this significant licensing agreement with the major retailer Sainsbury in which our Morris & Co. and Scion brands will collaborate with Sainsbury's Habitat and Tu brands on an exciting range of homewares and clothing. Both Habitat and Tu have substantial distribution throughout the UK, both in store and online, with Tu being one of the UK's largest online clothing retailers.The first products from this multi-year agreement will be launched in the spring of next year and we look forward to working closely with Habitat and Tu on the product development.

"Today's announcement marks the second major licensing agreement that we have signed this year, demonstrating the strength of our brands and collaborative capabilities along with the attractive financial contribution that licensing delivers for the Group."

Paula Nickolds, General Merchandise Commercial Director, Sainsbury's said: "Habitat and Tu are both design-led brands, so our collaboration with Sanderson to bring customers products featuring iconic prints and colourways from Morris & Co. and Scion feels a natural fit. We are always looking for more ways to offer our customers a range of designs at affordable prices and we are confident they will love the products we've come together to create."

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About Sanderson Design Group

Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics and paints. In addition, the Company derives licensing income from the use of its designs on a wide range of products such as bed and bath collections, rugs, blinds and tableware.

Sanderson Design Group's brands include Zoffany, Sanderson, Morris & Co., Harlequin, Scion, Clarke & Clarke and Archive by Sanderson Design.

The Company has a strong UK manufacturing base comprising Anstey wallpaper factory in Loughborough and Standfast & Barracks a fabric printing factory, in Lancaster. Both sites manufacture for the Company and for other wallpaper and fabric brands.

Sanderson Design Group employs approximately 600 people, and its products are sold worldwide. It has showrooms in London, New York, Chicago, Amsterdam and Dubai.

Sanderson Design Group trades on the AIM market of the London Stock Exchange under the ticker symbol SDG.

For further information please visit: www.sandersondesigngroup.com