Silver Bullet Regulatory News (SBDS)

10 February 2022

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the "Group")

Contract Wins and Renewals

Silverbullet (AIM: SBDS), a provider of digital transformation services and products, is pleased to announce a number of new contract wins and contract renewals.

Digital platform relationship with Treasure Data

Silverbullet has a Global Gold Partnership with Treasure Data (the highest level of partnership that Treasure Data operates), the leading enterprise customer data platform backed by Softbank Corp., the Japan-based operating company.

Through its long-term partnership with Treasure Data, Silverbullet has won two new global client contracts.

1. The first contract is with a Global hospitality brand, to manage the integration and implementation of their chosen customer data platform. This is a crucial phase for the client, as Silverbullet continues to build on the strategy and roadmap defined over the last six months. Silverbullet will inform their digital, programmatic and customer relationship management strategy, bringing to life the role of the customer data platform.

2. The second contract is a Japanese multinational conglomerate. After a very successful implementation of the Treasure Data platform, the client has continued its partnership with Silverbullet. Silverbullet will now focus on the use of its full range of services beyond customer data platform technical support.

Through the Global Gold Partnership with Treasure Data, Silverbullet is perfectly positioned as the preferred provider of digital transformation services and products as these new global clients expand in their own right.

Andrew Smith, Senior Partner Success Manager of Treasure Data, commented: "Silverbullet is one of Treasure Data's most valued Global Gold Partners which is continuing to deliver significant product and data implementations for us globally. We are delighted to be announcing these new global client contracts and look forward to more growth together in 2022."

Services platform win continues from partnership with Salesforce

Silverbullet continues its momentum of contract wins from its deep and expanding relationship with Salesforce, following on from numerous sub-contract wins secured since the start of this year.

1. contract with a leading Swiss Beverage Manufacturer. With specialism around their Pardot solution on behalf of a Swiss Beverage Manufacturer, Silverbullet's role will be to fill the gap between the business and the technical team, guiding the customer on best practices around the use of Pardot, end-to-end management of the integrations, alongside the set-up of email templates and landing pages.

Contract Renewals

Silverbullet has had two contract renewals further expanding its partnerships with two of its largest and longest-term global clients.

1. The first contract renewal is with a global beverage company to expand into a new territory in Mexico. Silverbullet's US based consulting team will support the organisation and all brands within its portfolio via a yearlong retainer, to design, develop and execute its consumer data strategy.

2. The second renewal is with a leading UK broadcaster. The client has continued their relationship with Silverbullet, confirming a new scope of work for its next phase in data and digital transformation. Silverbullet will be providing on-going managed services for the client centred around technical support and strategy design across their new Customer Data Platform.

The latest renewals further cement the trust of these clients based on these long-term partnerships with Silverbullet as the provider of digital transformation.

TV Transformation to Digital

Silverbullet has signed a new contract with RSMB, the TV audience research company that helps the UK media research industry meet the challenges of rapid changes in consumer media use, to utilise digital technology to measure the consumption of TV more accurately. RSMB is responsible for the Survey Design, Methodology & Quality Control of the Broadcasters' Audience Research Board ("BARB") panel which delivers UK television ratings and is the backbone to the UK's broadcast media measurement industry. As well as BARB, RSMB provide measurement solutions for a range of clients including Radio Joint Audience Research, The Institute of Practitioners in Advertising TouchPoints and Sky's CFlight which is currently being enhanced to include ITV and Channel 4.

With the addition of RSMB, Silverbullet can now support its broadcaster clients in measuring the success across the entire TV landscape. Silverbullet continues to support global broadcasters in their data and digital transformation journey. The Company's expertise in the TV data transformation space has enabled the Group to develop a strong client base of global broadcasters since 2019, including SBS, Network 10, Channel 4, ITV, RTÉ, Austerio and ARN. This provides Silverbullet with a unique position in understanding in how broadcasters reach their audiences. Silverbullet is now a market leader in global TV industry for providing transformational services as Broadcasters position themselves from liner to data and digital.

Ian James, Chief Executive Officer of Silverbullet, commented: "We are delighted to have secured these contract wins and renewals. We now have a very strong client base and look forward to continuing to work with them providing our leading digital transformation services and products. These wins highlight the recognition of Silverbullet's expertise in the data transformation space."

For further information please contact:

The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of the European Union (Withdrawal) Act 2018 (as amended).

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help advertisers target consumers in a "post cookie world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as Heineken, Channel 4, Amazon, ITV and Jägermeister amongst many others.

The removal of third-party cookies has already been implemented by web browsers such as Firefox and Safari, with Google expected to phase out the use of cookies in 2022. 

Headquartered in London, the Group employs 66 employees across five regions across the globe, including, the UK, Italy, Germany, Australia and the US. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic projects and activation services to its clients.

The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

The Group has close technical and commercial partnerships with Salesforce, Oracle and Adobe, all of which have existing sales channels and are already delivering to clients.

The Group has established a joint venture and strategic partnership with Local Planet, a scaled network of over 60 agencies across the globe which transact, in aggregate, over US$16 billion of media buying on behalf of their clients. The Local Planet joint venture, established in December 2020, which has already generated material services revenues for the Group, presents a significant opportunity to provide further data services and the 4D product to the Local Planet agency network.